Healthy Hippo Naturals Inc. is preparing to launch an innovative new food product in better-for-you space (low sugar, high in protein, natural ingredients, free from common allergens), which will be the next big lunch pack snack. We seek to establish a strong social media presence to drive awareness and consumer trial once we launch it in October 2025.

The project aims to develop a comprehensive social media strategy that aligns with the brand's values and effectively communicates the unique benefits of the new product.

Students will analyze current market trends, identify target audiences, create social media content calendar and social media marketing strategy, and create engaging content that resonates with potential customers. The project will involve researching successful social media campaigns in the health and wellness industry and applying these insights to craft a tailored strategy for Healthy Hippo Naturals. The goal is to create a cohesive plan that not only increases brand visibility but also encourages consumer interaction and feedback.

The project deliverables will include a detailed social media strategy document outlining the objectives, target audience, and key messaging for the new product launch.

Students will also create a content calendar featuring proposed posts, visuals, and engagement tactics.

Additionally, the team will develop brand assets, such as graphics and templates, to ensure a consistent and appealing online presence.

A final presentation will summarize the strategy and highlight the expected outcomes and metrics for success.