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Kaleidoscope Business Development
Calgary, Alberta, Canada
Sara Byrne
Sara Byrne She / Her
Director of Programs
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Advertising Lead generation Market expansion Sales strategy Event planning
Skills
marketing strategies target market marketing promotional materials business development digital marketing brochures
Project scope
What is the main goal for this project?

The main goal of this project is to create a comprehensive marketing campaign for Kaleidoscope Business Development's new Virtual Trade Centers. This will involve researching the target market, developing a strategy to reach potential customers, creating promotional materials, and launching the campaign.


What tasks will learners need to complete to achieve the project goal?

The tasks that learners will need to complete to achieve the project goal include:


- Researching the target market and developing a customer profile.


- Developing a marketing strategy to reach potential customers.


- Designing promotional materials such as flyers, brochures, and website content.


- Creating and launching a digital marketing campaign.


- Analyzing the results of the campaign and making adjustments as needed.


How will you support learners in completing the project?

As you help us with this project you will be one of the team. Your Team will be assigned a dedicated member of our management team that you will have full access to via email, Zoom, and Google workplace. We will also work with your team on any preferred project management that your school prefers. We are all working towards a successful project.

About the company
  • https://kaleidoscope-bd.com
  • 2 - 10 employees
  • Business & management, Business services, Events services, Marketing & advertising, Non-profit, philanthropic & civil society

Kaleidoscope is a visionary company that seamlessly blends innovation and social responsibility to empower businesses and catalyze positive change on a global scale. Specializing in unlocking the full potential of enterprises, Kaleidoscope leverages cutting-edge solutions and creative strategies to propel organizations to new heights of success. Committed to making the world a better place for all, the company operates with a dual focus—driving business excellence and contributing to meaningful societal impact. Through its unique approach, Kaleidoscope not only transforms businesses but also actively participates in building a more sustainable and inclusive future for communities worldwide.