Bhavna Performing Arts, a semi-classical dance school, is seeking to establish a social media presence to attract new students. Currently, the school lacks any social media engagement, which limits its visibility and potential reach to prospective students. The goal of this project is to create and implement a comprehensive social media marketing strategy that will increase awareness of the school and its offerings. The project will involve researching effective social media platforms, creating engaging content, and developing a posting schedule. By leveraging social media, Bhavna Performing Arts aims to connect with a broader audience and increase student enrollment in the upcoming months. This project provides an opportunity for learners to apply their knowledge of digital marketing and social media strategies in a real-world setting.

The deliverables for this project include a detailed social media marketing plan tailored to Bhavna Performing Arts. This plan should outline the chosen platforms, content ideas, and a posting schedule. Additionally, the team will create at least five pieces of original content, such as posts, images, or short videos, to kickstart the school's social media presence. The final deliverable will be a report summarizing the strategy, implementation process, and expected outcomes.