General
- Graduate
- 30 learners; teams of 7
- 15 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 1/2 project matches
- Anywhere
- Academic experience
- Any company type
- Any
Categories
Project timeline
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April 22, 2024Experience start
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June 29, 2024Experience end
Overview
- Details
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During this term (Fall), groups of 7 graduate level MBA students will utilize their marketing knowledge to assist your organization in seizing a marketing opportunity, devising a strategic marketing plan, or resolving a current marketing challenge. They will employ marketing research, strategy, digital promotional tools, and industry best practices to develop a comprehensive report and presentation.
- Deliverables
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Students are required to hand in a comprehensive report or Marketing Plan of 10-15 pages, which should encompass their research, analysis, insights, and recommendations.
Furthermore, students are expected to provide a pdf/ppt slide deck condensing their main findings and recommendations, which will be shared with the company's employees.
Finally, students are given 15 minutes to present their crucial findings and recommendations during a presentation.
Project Examples
Marketing, Market research, Marketing analysis, Promotion
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.
Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learners’ questions as well as periodic messages over the duration of the project.
Provide an opportunity for learners to present their work and receive feedback.
Provide relevant information and/or data as needed for the project.
How is your project relevant to the experience?