Healthcare Strategic Plan
General
- Graduate; 2nd year
- 4 learners; teams of 4
- 70 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 1 projects wanted
- Anywhere
- Academic experience
- Large enterprise, Non profit, Small to medium enterprise
- Hospital, health, wellness & medical
Categories
Project timeline
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June 24, 2024Experience start
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August 13, 2024Experience end
Overview
- Details
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This is the capstone course in the Master of Healthcare Administration Program, and it consolidates learning from every other course in a real-life strategic analysis of a healthcare organization. The course focuses on the main processes in planning and delivering healthcare to the community, such as needs assessment, feasibility studies, strategic marketing design, and implementation and evaluation strategies and methods. The course is intended to be a practical, interesting, exciting, and informative culmination for the MHA program.
- Deliverables
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This is a seven-week course, so there will be one live presentation at the conclusion of the project.
1. Approximately a 20 minute presentation on key findings and recommendations.
2. A detailed report including their research, analysis, insights, and recommendations.
Project Examples
Marketing analysis, external environmental scans, competitive landscape analysis, analysis of internal capabilities, marketing analysis, development of strategic planning tools including: SWOT, identification of strategic objectives and projects connected to those objectives, KPIs, balanced score card development and strategic planning calendar and project plan.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Are you able to meet with students at least once every two weeks?
Are you able to provide access to data related to your industry, revenue, business size and growth?