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Durham College
Oshawa, Ontario, Canada
Terry Peddlesden
Professor
5
General
  • Diploma
  • 40 learners; individual projects
  • 30 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 2/3 project matches
  • Canada
  • Academic experience
  • Sole proprietorship, Startup, Family owned, Small to medium enterprise
  • Hospital, health, wellness & medical, Retail
Categories
Marketing Communications Advertising Digital marketing Public relations
Skills
cannabis marketing marketing communications
Project timeline
  • May 31, 2024
    Experience start
  • July 27, 2024
    Experience end
Overview
Details

I presently teach Canadian marketing law to 2nd-year marketing students. One of the components within my curriculum is cannabis laws and regulations around the marketing of the products. If your company would like to participate in having students work on developing an eBook on rules and regulations for your company staff or developing a marketing campaign while staying within the laws and regulations of cannabis marketing, then let's talk.

Learner skills
Cannabis, Marketing, Marketing communications
Deliverables

Working with the client, the student group can access the business's past and current marketing communications to develop a solution for the company. Students would deliver a presentation to the client online or in person (if local to the Oshawa campus). All written and creative materials would be provided to the client.

Project Examples
  • eBook on the laws and regulations on cannabis marketing.
  • Development of marketing campaigns that encompass the laws and regulations within Canada


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.