Healthcare Strategic Plan

GMHA 799
Closed
Director-MHA
(1)
2
Timeline
  • June 24, 2024
    Experience start
  • August 13, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Large enterprise, Non profit, Small to medium enterprise
Hospital, health, wellness & medical

Experience scope

Categories
Market research Competitive analysis Market expansion Product or service launch Marketing strategy
Skills
planning feasibility studies strategic analysis strategic marketing needs assessment research mental health act
Learner goals and capabilities

This is the capstone course in the Master of Healthcare Administration Program, and it consolidates learning from every other course in a real-life strategic analysis of a healthcare organization. The course focuses on the main processes in planning and delivering healthcare to the community, such as needs assessment, feasibility studies, strategic marketing design, and implementation and evaluation strategies and methods. The course is intended to be a practical, interesting, exciting, and informative culmination for the MHA program.

Learners

Learners
Graduate
Any level
4 learners
Project
70 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

This is a seven-week course, so there will be one live presentation at the conclusion of the project.

1.    Approximately a 20 minute presentation on key findings and recommendations.

2.    A detailed report including their research, analysis, insights, and recommendations.

Project timeline
  • June 24, 2024
    Experience start
  • August 13, 2024
    Experience end

Project Examples

Requirements

Marketing analysis, external environmental scans, competitive landscape analysis, analysis of internal capabilities, marketing analysis, development of strategic planning tools including: SWOT, identification of strategic objectives and projects connected to those objectives, KPIs, balanced score card development and strategic planning calendar and project plan.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Are you able to meet with students at least once every two weeks?  *
  • Q2 - Text short
    Are you able to provide access to data related to your industry, revenue, business size and growth?  *