National Launch Marketing Strategy for the SDOH Toolkit Book

Tellegacy is preparing for the national launch of the SDOH Toolkit book, which addresses solutions for social isolation and loneliness among older adults. The goal of this project is to develop a comprehensive marketing strategy that effectively promotes the book and engages the target audience. The project involves conducting action research through targeted outreach, such as emails or surveys, to gather feedback on messaging and assess interest in speaking engagements or book purchases. Learners will apply their classroom knowledge of marketing principles to create a strategy that resonates with the intended audience, ensuring the book's successful introduction to the market. The project will focus on identifying key messaging, potential outreach channels, and strategies for engaging stakeholders interested in the book's themes.

Intergenerational Wellness Support Initiative

The Intergenerational Wellness Support Initiative aims to engage students in nursing, social work, or allied health to provide community-based wellness support to older adults. The project focuses on delivering structured case management services that align with Tellegacy’s intergenerational and wellness-centered approach. Students will conduct comprehensive assessments to identify the health and wellness needs of older adults. They will provide personalized health education, empowering older adults to make informed decisions about their health. Additionally, students will contribute to care planning, ensuring that the plans are tailored to the unique needs of each individual. This project offers students the opportunity to apply their classroom knowledge in real-world settings, enhancing their skills in assessment, education, and care planning.

Podcast Production

Visit Tellegacy.org for more information about our program.. We would like students to deliver a 5-episode podcast series based on our company’s niche to resonate with our target audience. This will involve several different steps for the students, including: Collaborating with the project manager to form a name and a theme for the podcast, and a topic for each episode. Script various components of each podcast episode such as the introduction, welcome, call to action, and outro. Create cover art for the podcast. Research and plan what will be discussed on an episode-by-episode basis. Record and edit each episode. Facilitating special guest appearances in one or more episodes.

Project Assistant

GENERAL SUMMARY: Project Assistant coordinates with Director, Dr. Jeremy Holloway, in assuring the success of the Tellegacy program in which University students (Legacy Builders) calls community resident in retirement communities or assisted living facilities via virtually or phone weekly to connect and become a friend. University student connects with resident to bring them from feelings of isolation to connection, community, and focus on their legacy.