Email Marketing Templates and Customer Journey Mapping Project
Preferred learners
- Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to provide the Food Trucks Association of Canada with a set of well-designed email marketing templates and a customer journey mapping plan. This will help the organization to engage with its members and potential customers more effectively. The project will involve the following steps for the students:
- Learning about the Food Trucks Association of Canada's mission, goals, and target audience.
- Creating a set of email marketing templates using HTML and best practices around content and copywriting.
- Developing a customer journey mapping plan to understand the touchpoints and interactions with the association's members and potential customers.
- Implementing light touch work around automations to streamline the email marketing process.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following tasks:
- A set of well-designed email marketing templates using HTML, incorporating best practices around content and copywriting.
- A customer journey mapping plan outlining the touchpoints and interactions with the association's members and potential customers.
- Implementation of light touch work around automations to streamline the email marketing process.
Final deliverables:
- All source materials for the email marketing templates and customer journey mapping plan.
- A written report explaining the design process and outcomes.
- What is the main goal for this project?
-
The main goal for the project is to provide the Food Trucks Association of Canada with a set of well-designed email marketing templates and a customer journey mapping plan. This will help the organization to engage with its members and potential customers more effectively. The project will involve the following steps for the students:
- Learning about the Food Trucks Association of Canada's mission, goals, and target audience.
- Creating a set of email marketing templates using HTML and best practices around content and copywriting.
- Developing a customer journey mapping plan to understand the touchpoints and interactions with the association's members and potential customers.
- Implementing light touch work around automations to streamline the email marketing process.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following tasks:
- A set of well-designed email marketing templates using HTML, incorporating best practices around content and copywriting.
- A customer journey mapping plan outlining the touchpoints and interactions with the association's members and potential customers.
- Implementation of light touch work around automations to streamline the email marketing process.
Final deliverables:
- All source materials for the email marketing templates and customer journey mapping plan.
- A written report explaining the design process and outcomes.
- How will you support learners in completing the project?
-
- Software and other tools to use for the project
- Resources such as templates, stock photography, and other elements needed to build emails
- Support from team members who have deep experience in the sector and in digital marketing
Supported causes
About the company
- https://foodtrucksofcanada.org
- 2 - 10 employees
- Food & beverage, Non-profit, philanthropic & civil society
The Food Trucks Association of Canada (FTAC) is a national, nonprofit organization which was first registered in Canada in the late summer of 2020, in the earlier period of onset of the pandemic.
https://www150.statcan.gc.ca/n1/pub/45-28-0001/2021001/article/00010-eng.htm
An agile approach has been taken and we are now looking to redefine how we can best start and grow to support the industry. It is critically important to us to provide real and lasting value to our members.
Projects that are taken on by students and courses in the Riipen platform will be instrumental in our ability to build capacity to deliver that value.
To date, the work of the Food Trucks Association of Canada has been led by a volunteer Executive Director who is a passionate advocate in this space, and has leveraged a 75% student body of employees made available through various employment subsidies. It is a key part of our mandate to support student learning.
The NAICS code for the Food Trucks is 7223 and other code subsets.
Portals
