Business Basics: Business Planning Tools and Templates for Food Trucks

The primary objective is for students to develop a series of well-researched checklists or self-assessments tailored to food truck operators, caterers, food stands and craft food producers at different phases of their business journey (START, LAUNCH, GROW, EXIT). These resources should help operators understand their current status and provide actionable insights for improvement.

Email Marketing Templates and Customer Journey Mapping Project

The main goal for the project is to provide the Food Trucks Association of Canada with a set of well-designed email marketing templates and a customer journey mapping plan. This will help the organization to engage with its members and potential customers more effectively. The project will involve the following steps for the students:- Learning about the Food Trucks Association of Canada's mission, goals, and target audience.- Creating a set of email marketing templates using HTML and best practices around content and copywriting.- Developing a customer journey mapping plan to understand the touchpoints and interactions with the association's members and potential customers.- Implementing light touch work around automations to streamline the email marketing process.

Data Entry - Municipal Bylaw Research Assistant

FTAC is interested in drawing attention to gaps, barriers, and inequities that occur within the business landscape where Canadian Food Trucks operate - chiefly, municipalities. We are undertaking a series of research projects that are truly IDEAL for students to understand the inner workings of how good policy recommendations can have real impacts on the ability for small businesses to thrive and grow. This project aims to transform incomplete data on municipal food truck bylaws in Canada into a comprehensive and reliable information base. Learners will address the inaccuracy and missing information within existing datasets by:Validating existing data: Confirming the accuracy of the information collected previously.Filling knowledge gaps: Conducting research to locate missing details regarding specific bylaws and regulations in each municipality.Enhancing transparency: Providing clear and consistent citations for all data gathered through their research.By achieving these objectives, learners will directly contribute to the creation of a valuable resource for the Food Truck Association of Canada (FTAC). This data will empower the FTAC to advocate for fair and consistent regulations that benefit the food truck industry across the country.

Content Strategy Mapping, Organization and Workflow

The main goal for this project is to research and resource templates that can be modified and used for various elements of the Food Trucks Association of Canada's content strategy to roll out to the association's membership. Students will gain a strong understanding of developing a strategically driven content strategy and how to organize, categorize, and use proper workflow management in order to move content through the pipeline from conception to distribution.This will involve several different steps for the students, including:- Researching and identifying templates for various elements of the content strategy- Modifying and customizing the selected templates to fit the association's needs- Developing a workflow management system for content creation and distribution- Creating a strategic content strategy plan for the association's membership