Branding Modernization Project

The main goal for this project is to modernize the branding for several organizations in the for-profit and nonprofit sectors. This will involve taking existing brand assets and proposing newly revised logo treatments, brand identity, and creating brand standards guides for the organizations.

Email Marketing Templates and Customer Journey Mapping Project

The main goal for the project is to provide the Food Trucks Association of Canada with a set of well-designed email marketing templates and a customer journey mapping plan. This will help the organization to engage with its members and potential customers more effectively. The project will involve the following steps for the students:- Learning about the Food Trucks Association of Canada's mission, goals, and target audience.- Creating a set of email marketing templates using HTML and best practices around content and copywriting.- Developing a customer journey mapping plan to understand the touchpoints and interactions with the association's members and potential customers.- Implementing light touch work around automations to streamline the email marketing process.

Content Strategy Mapping, Organization and Workflow

The main goal for this project is to research and resource templates that can be modified and used for various elements of the Food Trucks Association of Canada's content strategy to roll out to the association's membership. Students will gain a strong understanding of developing a strategically driven content strategy and how to organize, categorize, and use proper workflow management in order to move content through the pipeline from conception to distribution.This will involve several different steps for the students, including:- Researching and identifying templates for various elements of the content strategy- Modifying and customizing the selected templates to fit the association's needs- Developing a workflow management system for content creation and distribution- Creating a strategic content strategy plan for the association's membership

Video Post-Production and Animation Project for CanAge

The main goal for the project is to enhance the videos produced using Zoom by implementing basic and intermediary post-production editing, creating interesting animations and call outs, and using After Effects or similar software to make the videos engaging for the audience of CanAge.This will involve several different steps for the students, including:- Learning about CanAge's mission and the target audience for the videos.- Reviewing the videos produced using Zoom and identifying areas for improvement.- Implementing basic and intermediary post-production editing techniques to enhance the videos.- Creating interesting animations and call outs to make the videos visually engaging.- Using After Effects or similar software to add text and templates to zhuzh up the videos.