MBA student-consultants will assess an organizational processes and propose an alternative process for optimal productivity and efficiency.

Students will apply state-of-the-art techniques to assess an existing business processes of your choice. They will develop a proposal to redesign your chosen process for optimal productivity and efficiency.

Welcome to the DeGroote School of Business' private Advance Ontario experience. This unique initiative enables industry partners to engage DeGroote undergraduate (BCom) and MBA students graduate (MBA, MFin and MSc in eHealth) students in providing solutions for their business challenges. Students dedicate 80-hours per project and receive a $1,400 CAD stipend upon successful completion. Employers provide the projects and Riipen provides the student stipend!These projects provide students with the opportunity to gain real-world experience by solving a specific social, business, design, or community related problem for an industry partner. These projects typically take place over a 4-6 week period. At the end of the projects students will be asked to present their solution to the industry partner.Here’s how it works:Craft a detailed project description (including supporting documentation) to best attract your ideal student candidate(s).Submit your project for our DeGroote team to review.Once your project gets the green light, students (individually or in teams) will apply directly.Attend a launch event and present your project to the students.Provide a “mentor/point of contact” for the duration of the projectMeet with the students to receive the final deliverables.

The project is to help the company to refine its website and improve its digital advertising performance. Students need to access the company's Google Analytics data and digital advertising data. Based on the Google Analytics data, students will conduct a comprehensive evaluation of the company's website, including the strengths and weaknesses of the website's navigation structure, page layout, content, search engine optimization settings, etc. and will provide concrete suggestions to improve the website.Students will investigate the company's historical advertising performance and propose an implementation plan for a two-week digital ad campaign. The company decides the objectives and the budget of the campaign and will provide the ad content. Students will design keywords/target audience settings, the bidding strategy and the daily ads schedule. The company will select one from the students' plans and execute it. The campaign performance will be counted in students' grades.

Welcome to the DeGroote School of Business’ private Level UP experience. This unique initiative enables industry partners to engage DeGroote undergraduate (BCom) and graduate (MBA, MFin and MSc in eHealth) students in providing solutions for their business challenges.Students dedicate 80-hours per project and receive a $1,400 CAD stipend upon successful completion. Employers provide the projects and Riipen provides the student stipend!These projects provide students with the opportunity to gain real-world experience by solving a specific social, business, design, or community related problem for an industry partner. These projects typically take place over a 4-6 week period. At the end of the projects students will be asked to present their solution to the industry partner.Here’s how it works:Craft a detailed project description (including supporting documentation) to best attract your ideal student candidate(s).Submit your project for our DeGroote team to review.Once your project gets the green light, students (individually or in teams) will apply directly.Provide a “mentor/point of contact” for the duration of the projectMeet with the students to receive the final deliverables.

Embark on a transformative journey with second-year graduate learners from DeGroote School of Business, McMaster University, as they immerse themselves in the dynamic realm of Digital Marketing. These budding experts specialize in marketing-oriented web design, search engine marketing, and social media marketing, among other facets.Ready to amplify your digital marketing performance? Collaborate with 3-5 learner groups to receive a meticulously crafted website optimization plan and a dynamic two-week digital advertising campaign. These projects will benefit from close mentorship by Professor Ruhai Wu and seasoned teaching assistants.Who are we looking for?To partake in this collaboration, you need to:Provide access to Google Analytics and digital ad accounts.Allocate a budget ranging from $500 to $1,000.Furnish necessary ad content (text, photo, video) during the project.Who are we NOT looking for?If these criteria are not met, our students won't be able to support you further. Please refrain from sending a match request if you cannot adhere to these prerequisites.Companies with less than 6 months of data available on Google AnalyticsIf we have collaborated together before, we will respectfully decline your request to ensure that students are compliant with plagiarism laws

Three to five student groups will collaborate with a single business partner to enhance the partner's digital marketing performance, which includes optimizing their website and devising and launching a two-week digital advertising campaign.Students will undergo comprehensive training in relevant domains, encompassing marketing-oriented web design, search engine marketing, social media marketing, and more. They will evaluate the partner's website design, integrate web traffic data, and furnish an exhaustive web audit report with actionable recommendations to enhance the website's conversion rate. Each student group will present a digital advertising campaign proposal, encompassing the selection of advertising channels, allocation of budgets, configuration of keywords and target audiences, bidding strategies, and detailed advertising design settings. The business partner will choose one group's proposal, and the selected group will collaborate with the company to execute the plan. It is important to note that students will not be responsible for creating ad content for the business partner. The partner will be tasked with producing the necessary ad content, while the students' contribution will primarily involve campaign organization, configuration, and execution.These projects will be closely mentored and supervised by Professor Ruhai Wu and experienced teaching assistants.

The project is to help the company to refine its website and run a digital ad campaign. 1. Web Auditing: The company should register on Google Analytics and provides students with access. Based on the data, students will evaluate the company's website in various aspects, including navigation structure, page layout, content, and search engine optimization (SEO), and provide concrete suggestions to improve the website.2. Digital Ad Campaign: Students will design a two-week ad campaign for the company. The company decides the campaign objectives and budget. Students will provide campaign plans, including ad channel selection, budget allocation, keywords/target audience settings, the bidding strategy, and detailed ad design suggestions. The company will select one plan, and students will help to execute it. The company needs to provide access to its Google Analytics and digital ad accounts, a budget of $500~$1,000, and necessary ad content (text, photo, video) during the project.

The project is to help the company to refine its website and run a digital ad campaign. 1. Web Auditing: The company should register on Google Analytics and provides students with access. Based on the data, students will evaluate the company's website in various aspects, including navigation structure, page layout, content, and search engine optimization (SEO), and provide concrete suggestions to improve the website.2. Digital Ad Campaign: Students will design a two-week ad campaign for the company. The company decides the campaign objectives and budget. Students will provide campaign plans, including ad channel selection, budget allocation, keywords/target audience settings, the bidding strategy, and detailed ad design suggestions. The company will select one plan, and students will help to execute it. The company needs to provide access to its Google Analytics and digital ad accounts, a budget of $500~$1,000, and necessary ad content (text, photo, video) during the project.

The project is to help the company to refine its website and improve its digital advertising performance. The students need to access the company's Google analytics data and historical digital advertising data. Based on the Google Analytics data, students will evaluate the strengths and weaknesses of the company's website from various perspectives, including navigation structure, page layout, content, search engine optimization, etc. and will provide concrete suggestions to improve the website.Students will investigate the company's historical digital advertising performance and propose an implementation plan for a two-to-four-week ads campaign. The company decides the objectives, budget and provides the content of the ads. Students will design keywords/target audience settings, the bidding strategy and the daily ads schedule. The company will select one plan to execute it. The campaign performance will be counted into students' course credits.

A group of 5 MBA student-consultants will solve a challenge currently facing your organization over an intensive 2.5-week period.

The project is to help the company to refine its website and run a digital ad campaign.1. Web Auditing: The company should register on Google Analytics and provides students with access. Based on the data, students will evaluate the company's website in various aspects, including navigation structure, page layout, content, and search engine optimization (SEO), and provide concrete suggestions to improve the website.2. Digital Ad Campaign: Students will design a two-week ad campaign for the company. The company decides the campaign objectives and budget. Students will provide campaign plans, including ad channel selection, budget allocation, keywords/target audience settings, the bidding strategy, and detailed ad design suggestions. The company will select one plan, and students will help to execute it.The company needs to provide access to its Google Analytics and digital ad accounts, a budget of $500~$1,000, and necessary ad content (text, photo, video) during the project.

The project is to help the company to refine its website and run a digital ad campaign. 1. Web Auditing: The company should register on Google Analytics and provides students with access. Based on the data, students will evaluate the company's website in various aspects, including navigation structure, page layout, content, and search engine optimization (SEO), and provide concrete suggestions to improve the website.2. Digital Ad Campaign: Students will design a two-week ad campaign for the company. The company decides the campaign objectives and budget. Students will provide campaign plans, including ad channel selection, budget allocation, keywords/target audience settings, the bidding strategy, and detailed ad design suggestions. The company will select one plan, and students will help to execute it. The company needs to provide access to its Google Analytics and digital ad accounts, a budget of $500~$1,000, and necessary ad content (text, photo, video) during the project.

The project aims to assist a collaborating company in improving its online presence by refining its website and developing a digital advertising campaign. To accomplish this, students will need access to the company's Google Analytics data.Using Google Analytics data, students will perform a comprehensive web audit to evaluate the strengths and weaknesses of the website's navigation structure, page layout, content design, and SEO settings. The audit report will contain concrete suggestions for improving the website.Students will collaborate with the company to prepare a digital ad campaign. The company will determine the campaign's objectives, duration, and budget, and provide ad content. Students' proposals for the ad campaign will include channel selection, budget allocation, detailed campaign settings, and sample ad designs. The proposals will provide clear instructions so that the company can set up the ad campaign conveniently, even if it has no prior experience.

Several student groups will work with one business partner to improve the partner’s digital marketing performance. The project comprises two tasks: 1) to complete a web auditing report to help the partner refine its website; 2) to design (and implement) a two-week digital advertising campaign for the partner.1. Web Auditing: The company should register on Google Analytics and provides students with access. Based on the data, students will evaluate the company's website in various aspects, including navigation structure, page layout, content, and search engine optimization (SEO), and provide concrete suggestions to improve the website.2. Digital Ad Campaign: Students will design a two-week ad campaign for the company. The company decides the campaign objectives and budget. Students will provide campaign plans, including ad channel selection, budget allocation, keywords/target audience settings, the bidding strategy, and detailed ad design suggestions. The company will select one plan, and students will help to execute it.The company needs to provide access to its Google Analytics and digital ad accounts, a budget of $500~$1,000, and necessary ad content (text, photo, video) during the project.

4GR3 is the capstone course for the GR0 program. It has been designed to incorporate problem-solving, collaboration, communication, and self-management to provide students with the opportunity to work collaboratively with peers. During this course students analyze real business problems and create innovative and holistic solutions by partnering with leading and progressive sectoral organizations. This is a great opportunity to have fourth year Commerce students provide consulting-type work focused on a challenge or scenario that is important to your organization! What does client/community partner engagement look like?Clients will provide the students with a case or challenge (consulting, research, etc). Organizations will be committing to at least one term, Fall or Winter, for the 2023-24 academic year.There are 3 in-person components required for the clients; project kick-off, client check-in, and final presentations

The project aims to assist a collaborating company in improving its online presence by refining its website and developing a digital advertising campaign. To accomplish this, students will need access to the company's Google Analytics data.Using Google Analytics data, students will perform a comprehensive web audit to evaluate the strengths and weaknesses of the website's navigation structure, page layout, content design, and SEO settings. The audit report will contain concrete suggestions for improving the website.Students will collaborate with the company to prepare a digital ad campaign. The company will determine the campaign's objectives, duration, and budget, and provide ad content. Students' proposals for the ad campaign will include channel selection, budget allocation, detailed campaign settings, and sample ad designs. The proposals will provide clear instructions so that the company can set up the ad campaign conveniently, even if it has no prior experience.

The McMaster InSight Collective is a co-curricular program which exists to fulfill an opportunity for students to develop hard marketing skills that are in demand today, achieve local impact in the community, and bring students one step closer to being industry ready.Each semester, students in the InSight Collective program will work in teams of five to not only fulfill client objectives, but to advance their learnings outside of the classroom. Students will specialize in the development of strategic and creative marketing skills, and will be trained by industry professionals in order to ensure confidence before working with clients. The completion of the InSight Collective program will result in a team of industry-ready students who are equipped with the skills to succeed in the workforce.

The First Year Orientation Program is a mentorship program designed and tailored to help the first year community at DeGroote excel in any and every way possible. We are extremely passionate about the first year experiences and doing all that we can in order to promote academic and social growth in all who participate in our program.With our mission to, “Foster and facilitate connections among the DeGroote School of Business based on the foundation of community and connections and to offer support, opportunities and purpose to first years students,” we are launching the very first FYOP: Mentorship & Mentee Case Competition.

Welcome to the DeGroote / RBC Business Case Challenge! You and your team will spend two weeks solving a real-world problem from one of six business lines at RBC. Students here will be focusing on the Technology and Operations business line.Check out the Rules & Regulations for all challenge information, as well as contact information if you have any questions.

Welcome to the DeGroote / RBC Business Case Challenge! You and your team will spend two weeks solving a real-world problem from one of six business lines at RBC. Students here will be focusing on the Marketing and Communications business line.Check out the Rules & Regulations for all challenge information, as well as contact information if you have any questions.

Welcome to the DeGroote / RBC Business Case Challenge! You and your team will spend two weeks solving a real-world problem from one of six business lines at RBC. Students here will be focusing on the Human Resources business line.Check out the Rules & Regulations for all challenge information, as well as contact information if you have any questions.

Welcome to the DeGroote / RBC Business Case Challenge! You and your team will spend two weeks solving a real-world problem from one of six business lines at RBC. Students here will be focusing on the Investor and Treasury Services business line.Check out the Rules & Regulations for all challenge information, as well as contact information if you have any questions.

Welcome to the DeGroote / RBC Business Case Challenge! You and your team will spend two weeks solving a real-world problem from one of six business lines at RBC. Students here will be focusing on the Capital Markets business line.Check out the Rules & Regulations for all challenge information, as well as contact information if you have any questions.

Welcome to the DeGroote / RBC Business Case Challenge! You and your team will spend two weeks solving a real-world problem from one of six business lines at RBC. Students here will be focusing on the Personal and Commercial Banking business line.

This project is a 12-week course on Business and Organizational Change. MBA students will analyze a pandemic-related challenge facing your organization, or capitalize on an opportunity. They will collaborate with you using theory and work experience to generate ideas and recommendations for your company. Students will be able to provide an external analysis of competitive forces and economic impacts due to the pandemic.

A group of MBA student-consultants will spend an intensive 2.5-week period working with your organization on a new opportunity or solving one of your organization's pain points.

A full class of MBA students will work to develop and propose strategic solutions to a deployment, investment, or utilization challenge or opportunity your organization faces.

A class of 30 MBA students will provide insights and recommendations on a strategic challenge or opportunity of your choice as a live case study.

Improve your organization's sustainable practices. Student-consultants will evaluate and recommend tactics and specific actions to implement for your organization to make a positive impact on society, the environment, and your earnings.