Welcome to the DeGroote School of Business' private Advance Ontario experience. This unique initiative enables industry partners to engage DeGroote undergraduate (BCom) and MBA students graduate (MBA, MFin and MSc in eHealth) students in providing solutions for their business challenges. Students dedicate 80-hours per project and receive a $1,400 CAD stipend upon successful completion. Employers provide the projects and Riipen provides the student stipend!These projects provide students with the opportunity to gain real-world experience by solving a specific social, business, design, or community related problem for an industry partner. These projects typically take place over a 4-6 week period. At the end of the projects students will be asked to present their solution to the industry partner.Here’s how it works:Craft a detailed project description (including supporting documentation) to best attract your ideal student candidate(s).Submit your project for our DeGroote team to review.Once your project gets the green light, students (individually or in teams) will apply directly.Attend a launch event and present your project to the students.Provide a “mentor/point of contact” for the duration of the projectMeet with the students to receive the final deliverables.

Embark on a transformative journey with second-year graduate learners from DeGroote School of Business, McMaster University, as they immerse themselves in the dynamic realm of Digital Marketing. These budding experts specialize in marketing-oriented web design, search engine marketing, and social media marketing, among other facets.Ready to amplify your digital marketing performance? Collaborate with 3-5 learner groups to receive a meticulously crafted website optimization plan and a dynamic two-week digital advertising campaign. These projects will benefit from close mentorship by Professor Ruhai Wu and seasoned teaching assistants.Who are we looking for?To partake in this collaboration, you need to:Provide access to Google Analytics and digital ad accounts.Allocate a budget ranging from $500 to $1,000.Furnish necessary ad content (text, photo, video) during the project.Who are we NOT looking for?If these criteria are not met, our students won't be able to support you further. Please refrain from sending a match request if you cannot adhere to these prerequisites.Companies with less than 6 months of data available on Google AnalyticsIf we have collaborated together before, we will respectfully decline your request to ensure that students are compliant with plagiarism laws

Welcome to the DeGroote School of Business’ private Level UP experience. This unique initiative enables industry partners to engage DeGroote undergraduate (BCom) and graduate (MBA, MFin and MSc in eHealth) students in providing solutions for their business challenges.Students dedicate 80-hours per project and receive a $1,400 CAD stipend upon successful completion. Employers provide the projects and Riipen provides the student stipend!These projects provide students with the opportunity to gain real-world experience by solving a specific social, business, design, or community related problem for an industry partner. These projects typically take place over a 4-6 week period. At the end of the projects students will be asked to present their solution to the industry partner.Here’s how it works:Craft a detailed project description (including supporting documentation) to best attract your ideal student candidate(s).Submit your project for our DeGroote team to review.Once your project gets the green light, students (individually or in teams) will apply directly.Provide a “mentor/point of contact” for the duration of the projectMeet with the students to receive the final deliverables.

Three to five student groups will collaborate with a single business partner to enhance the partner's digital marketing performance, which includes optimizing their website and devising and launching a two-week digital advertising campaign.Students will undergo comprehensive training in relevant domains, encompassing marketing-oriented web design, search engine marketing, social media marketing, and more. They will evaluate the partner's website design, integrate web traffic data, and furnish an exhaustive web audit report with actionable recommendations to enhance the website's conversion rate. Each student group will present a digital advertising campaign proposal, encompassing the selection of advertising channels, allocation of budgets, configuration of keywords and target audiences, bidding strategies, and detailed advertising design settings. The business partner will choose one group's proposal, and the selected group will collaborate with the company to execute the plan. It is important to note that students will not be responsible for creating ad content for the business partner. The partner will be tasked with producing the necessary ad content, while the students' contribution will primarily involve campaign organization, configuration, and execution.These projects will be closely mentored and supervised by Professor Ruhai Wu and experienced teaching assistants.