Marketing Plan for Healthcare Organization
General
- 20 learners; teams of 4
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 2/1 project matches
- Anywhere
- Academic experience
- Any
- Hospital, health, wellness & medical
Categories
Skills
Project timeline
-
January 13, 2020Experience start
-
January 21, 2020Project Scope Meeting
-
February 18, 2020Midway Check-In
-
April 5, 2020Experience end
Timeline
-
January 13, 2020Experience start
-
January 21, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and critical dates.
-
February 18, 2020Midway Check-In
Brief meeting with organization to make sure students are on the right track for their final deliverables.
-
April 5, 2020Experience end
Overview
- Details
-
In teams, students will analyze a new or existing product or service concept of the healthcare organization's choice in order to develop a comprehensive proposal, marketing plan and final presentation. Students recommendations will be based on their findings.
- Learner skills
- Marketing, Marketing plan, Competitive analysis, Strategy
- Deliverables
-
- Project Proposal - Introduction, Product/Service Concept Overview, Rationale (approx. 2 pages)
- Marketing Plan - Title Page, Executive Summary, Market Analysis, Product/Service Overview, Recommendations (Product, Price, Promotion, Place, Positioning), Bibliography, Appendices (approx. 25)
- Final Presentation - Introduction, Product/Service Concept, Market Scan, Key Aspects of Marketing Plan (approx. 15 minutes)
Project Examples
Examples of products or service concepts which are suitable include but are not limited to the following:
- Nursing home
- In-home nursing care
- Rehab
- Hospice
- Care centre for adults with a mental disability (e.g. dementia, stroke, mental development)
- Medical device
- Cosmetic enhancement
- Pharmaceutical industry
Within the marketing plan, students will provide insight into the following areas:
- Market need
- Market segments
- Target market
- Competitive analysis
- Marketing objective
- Product/service overview
- Promotion
- Place
- Price
- Risks
- Cost estimates
- Break-even
- Revenue projections
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions. Ideally, a back-up person will be available if the contact person is on vacation.
Be available for a 10 minute phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Incentives, prizes, and/or awards (hereafter referred to as “Incentives”) may or may not be offered at the sole discretion of the organization and awarded upon the completion of the project. Instructors will not be involved in any part of the selection, ranking, or awarding of Incentive winners. Organizations that elect to offer Incentives are solely responsible for the screening, selection, awarding, and provision of any Incentives. Seneca College assumes no liability and is not responsible for the selection, ranking, awarding or provision of the Incentives to the winners.