Mixed graduate class with multiple backgrounds including: Civil Engineering Agriculture Architecture Environmental Science Forestry Chemistry

Our learners bring entrepreneurial thinking, strategic planning, and problem-solving skills to tackle real-world business challenges. They excel in developing innovative solutions, crafting actionable business strategies, and driving growth through marketing, branding, and collaboration. Companies will benefit from adaptable, resourceful professionals ready to lead projects and deliver measurable outcomes.

Seneca Polytechnic invites you to collaborate with our PSL 205 - Capstone course learners. These students are focused on professional selling, including prospecting, sales strategy, and client engagement. This experience requires students to engage in a professional consulting engagement. The project is divided into three stages: Discovery Interviews Consulting Analysis, and Presentation of Go-to-Market Solutions. This hands-on experience allows students to apply their learned skills in a real-world context, providing valuable insights and strategies to the client. We ask employers to engage in regular communication with learners, provide necessary project information, attend the final presentation, and deliver constructive feedback on project outcomes through the Riipen platform.

Secondary research on industry, client's current digital assets, competitor's digital assets and consumer journey map Creation of evidence-based recommendations and strategic plans, utilizing industry-standard tools to effectively connect brands with their target audiences. Using Canva and Adobe Express to create content examples.