Water Treatment Product Launch Strategy

CERES Corporation Chemical Company is seeking to diversify its market presence by entering the water treatment industry with a new product. The project involves developing a comprehensive strategy and execution plan for the successful launch of this product. The primary goal is to identify key market opportunities, target customer segments, and competitive positioning. Learners will analyze market trends, regulatory requirements, and potential distribution channels. The project will also require the team to assess the product's unique selling propositions and develop a marketing strategy that aligns with CERES Corporation's brand values. This project offers an opportunity for learners to apply their knowledge of market analysis, strategic planning, and marketing in a real-world context.

Digital Marketing Plan for CERES Corporation Chemical Company

The main goal of this project is to develop a digital marketing plan to drive online traffic, customer leads and/or online sales through Linked-In social media and website. This will involve several different steps for the students, including: - Researching CERES Corporation Chemical Company's products, services, and target market. - Developing a comprehensive digital marketing plan to increase online traffic, customer leads and/or online sales. - Creating a Linked-In profile and content strategy to increase engagement with potential customers. - Developing website content and optimizing for search engine optimization (SEO). - Creating and executing a plan to monitor and measure the success of the digital marketing plan.

SEO Optimization of website

Improve search engine results for key words and improve overall website optimization for key words.