Digital Marketing Plan for CERES Corporation Chemical Company
Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal of this project is to develop a digital marketing plan to drive online traffic, customer leads and/or online sales through Linked-In social media and website. This will involve several different steps for the students, including:
- Researching CERES Corporation Chemical Company's products, services, and target market.
- Developing a comprehensive digital marketing plan to increase online traffic, customer leads and/or online sales.
- Creating a Linked-In profile and content strategy to increase engagement with potential customers.
- Developing website content and optimizing for search engine optimization (SEO).
- Creating and executing a plan to monitor and measure the success of the digital marketing plan.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of CERES Corporation Chemical Company's products, services, and target market.
- Comprehensive digital marketing plan to increase online traffic, customer leads and/or online sales.
- Linked-In profile and content strategy to increase engagement with potential customers.
- Website content and optimization for SEO.
- Plan to monitor and measure the success of the digital marketing plan.
Final deliverables should include:
- A comprehensive digital marketing plan.
- Linked-In profile and content strategy.
- Website content and SEO optimization.
- Plan to monitor and measure the success of the digital marketing plan.
- What is the main goal for this project?
-
The main goal of this project is to develop a digital marketing plan to drive online traffic, customer leads and/or online sales through Linked-In social media and website. This will involve several different steps for the students, including:
- Researching CERES Corporation Chemical Company's products, services, and target market.
- Developing a comprehensive digital marketing plan to increase online traffic, customer leads and/or online sales.
- Creating a Linked-In profile and content strategy to increase engagement with potential customers.
- Developing website content and optimizing for search engine optimization (SEO).
- Creating and executing a plan to monitor and measure the success of the digital marketing plan.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of CERES Corporation Chemical Company's products, services, and target market.
- Comprehensive digital marketing plan to increase online traffic, customer leads and/or online sales.
- Linked-In profile and content strategy to increase engagement with potential customers.
- Website content and optimization for SEO.
- Plan to monitor and measure the success of the digital marketing plan.
Final deliverables should include:
- A comprehensive digital marketing plan.
- Linked-In profile and content strategy.
- Website content and SEO optimization.
- Plan to monitor and measure the success of the digital marketing plan.
- How will you support learners in completing the project?
-
Provide time and resources to support analysis of the business and the environmental consulting and remediation industry, assist with access to website and social media accounts, and other team lead requests.
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Digital marketing strategies and tactics.
- Content creation and optimization for SEO.
- Social media marketing and analytics.
- Linked-In profile and content strategy.
- Monitoring and measuring the success of digital marketing campaigns.
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
About the company
- https://www.cerescorporation.com
- 2 - 10 employees
- Construction, engineering & trades, Environment, Mining, forestry & fishery, Science
C.E.R.E.S. Corporation is a chemical manufacturing company and direct to business retailer of chemicals and materials for environmental cleanup and remediation of soil, groundwater and the environment. C.E.R.E.S focuses on innovative and economical solutions for the sustainable remediation of heavy metals, chlorinated solvents, and petroleum hydrocarbons at industrial, mining, commercial, and other environmentally impaired properties. C.E.R.E.S is also conducting research and developing solutions for climate change utilizing chemistry to enhance carbon sequestration process at environmentally impacted surface water bodies.