Obtain a deeper understanding of how our competitors appeal to consumers & potential customers in our market. Analyze key consumer wants & needs that our product can meet. Assess logistics of current target market and research on other potential markets we can target. Reveal how competitors attract and keep customers and propose how this knowledge can be used to better target our demographics. Review current communications and address new and better ways to present our company offerings to potential clients.

Evaluate current target market assessing product-fit and assess other segments the company can pursue

• Customer analysis
• SWOT Analysis
• Communication plan on how to best appeal to companies

Identify how each of our key competitors differentiate the features of their offerings to appeal to consumer needs and how they may satisfy the needs of individual segments within their marketplace by:

• Identifying the needs each brand offering addresses
• Identifying how each brand offering appeals to different or somewhat different consumers

Initial Meeting with students

Weekly or bi-weekly meetings to assess progress and if anything is needed from us

Response via emails.

memoryKPR account to get familiar with product

access to current lists