Logo and Characters Design for Kids Startup
你好 [nei5 hou2], means Hello in Cantonese! We are REDEGG Edutainment, a Vancouver-based tech startup on a mission to promote the beauty of the Chinese language and culture to kids through our captivating story-reading platform and lovable characters. Our company is looking to solidify our brand identity, by revamping the logo that we currently have and creating a set of lovable characters as REDEGG's brand mascot, they will be the face of our story-reading platform and the main characters in our original stories. We are looking to better connect with kids and families by standing out and being memorable while also being able to use the designs the students offer in a marketing setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create concepts of new logos and develop a set of cute characters based on the Chinese 12 Zodiac animals. This will involve several different steps for the students, including: Researching the brand identity, and competitors to see what they are doing. Logo proposal that reflects REDEGG as a children-facing startup Work to create 12 characters with a unique personality Create custom branding sheets with colours and fonts Help create assets using software tools that can be implemented in our marketing
UI / UX Design & Prototype: Build a FUN interactive learning platform for kids
你好 [nei5 hou2], means Hello in Cantonese! We are REDEGG Edutainment, a Vancouver-based tech startup on a mission to promote the beauty of the Chinese language and culture to kids through our captivating story-reading platform and lovable characters. Our company would like to explore revisiting the current UX practice on our story-reading platform with a prototype. Before Riipen, we ran 5 user research and play-testing rounds with over 50+ families and launched our MVP to the market. Our next BIG GOAL is growing the MVP to version 2.0 . We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting an internal audit and competitive analysis on our existing story-reading platform. We are happy to provide a walkthrough and insights from previous research and testing to help bring them up to speed. Identifying key areas of improvement on our current platform with information architecture, and what areas of focus might return the best results in a redesign. Using Figma, create a screen-by-screen UX / UI interactive prototype of REDEGG's story-reading platform, based on the refined journey map. It must be web, tablet and mobile-friendly. Create and manage a Design system for effective design hand-off and collaboration with software developers. Bonus tasks would include: Conducting UX / UI testing with real potential users potentially involving interactive prototypes or other software tools to support this.
Develop a Kids-friendly Reading Platform (On Webflow)
你好 [nei5 hou2], means Hello in Cantonese! We are REDEGG Edutainment, a Vancouver-based tech startup on a mission to promote the beauty of the Chinese language and culture to kids through our captivating story-reading platform and lovable characters. We hope to improve the usability of our existing web-based platform using a site-building tool - Webflow. Students will work with us to revamp the layout of different pages: Story page, Story Detail page, About Us page, Blog page, and Freebie page , while providing an appealing interface for users. This will involve several different steps for the students, including: Convert UI designs from a Design system (on Figma ) we provided, into dynamic pages, with 3 breakpoints: Web, tablet, mobile Building the above pages in relation to Webflow's Content Management System, with our assistance in providing the content. Develop interactive web features on Webflow using HTML, CSS & Javascript Fetch data from APIs and use data for web page features Quality Assurance on bugs, and smooth interaction. Testing prototypes with customers and refining ideas with feedback.
Do you love drawing illustrations for kids' ebook👦🏻👧🏻
Who we are: 你好 (nei5 hou2) Hello from REDEGG👋🏼 We are a tech startup founded by 2 passionate language lovers in Vancouver, Canada. Our startup is dedicated to making language learning fun for kids👦🏻👧🏻 Why this project: Learning Chinese has been a huge challenge for parents who live overseas (or in places where Chinese exposure are very little). There are at least 50 million Chinese families including new immigrants, 1st-generation and 2nd-generation Chinese looking for quality educational resources for their children. Being a 1st generation Chinese ourselves, and having been through the struggle first-hand, we want to re-invent new ways of learning using design and technology, turning traditional in-class learning into fun, engaging, interactive play! Objective: Before we found Riipen, we launched our podcast on Spotify, and social media on TikTok/IG, and also publish our 1st and 2nd ebooks ! Our next initiative is the 3rd ebook (Characters design + Creating the visual for our story)