Air Pearson Limo

Our company advertises several limousine services online and not only airport services. Our services can range from business trips to proms to weddings to night parties and etc. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry to give us a competitive advantage. Tasks will involve: Familiarizing themselves with our company’s values and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services.

Web Page Evaluation

Our company has been serving hundreds of customers for years. However, our current website is outdated and requires updating. We would like to collaborate with students to evaluate our web pages and recommend areas for improvement and implement them. This will involve several different steps for the students, including: Familiarizing themselves with the current structure of our website and our company’s products, target market, mission and vision statements. Conducting background research on factors that affect the quality of websites. Developing a set of criteria to evaluate our web pages and justifying the importance of each criterion. Evaluating our web pages based on the established criteria. Bonus steps in the process would also include: Recommending areas for improvement on our website. Assisting in implementing changes to web pages.

Survey Creation

Our company advertises various limousine services across Toronto and the GTA. The main problem we are trying to solve is to garner more user feedback through users’ experiences. We would like to understand our strengths and areas of improvement from a customer perspective as the retention of active customers is an integral part of our business. We would like to collaborate with students to develop a survey that can generate accurate data for future decision-making. This will involve several different steps for the students, including: Conducting background research on our services and customers. Researching platform options to conduct the survey. Identifying the most suitable survey platform for our company. Recommending multiple-choice and short-answer questions to gauge customer opinions. Bonus steps in the process would also include: Testing and improving the questionnaire based on feedback.

Market Research

Our company advertises several limousine services online and not only airport services. Our services can range from business trips to proms to weddings to night parties and etc. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry to give us a competitive advantage. We would like to collaborate with students to conduct market research. This will involve several different steps for the students, including: Familiarizing themselves with our company’s values and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.