Our company advertises various limousine services across Toronto and the GTA. The main problem we are trying to solve is to garner more user feedback through users’ experiences. We would like to understand our strengths and areas of improvement from a customer perspective as the retention of active customers is an integral part of our business.

We would like to collaborate with students to develop a survey that can generate accurate data for future decision-making.

This will involve several different steps for the students, including:

• Conducting background research on our services and customers.
• Researching platform options to conduct the survey.
• Identifying the most suitable survey platform for our company.
• Recommending multiple-choice and short-answer questions to gauge customer opinions.

Bonus steps in the process would also include:

• Testing and improving the questionnaire based on feedback.

By the end of the project, students should demonstrate:

• Understanding of our products and customers
• Understanding of different survey platforms
• Identification of the most suitable survey platform for our company
• Recommendations for questions to include in the survey

Bonus steps would include:

• Improving the survey based on testing results

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current understanding of our target market
• Input on choices, problems or anything else the students might encounter.