Social Media Posting Plan

Blue Suede Music Festival is the only charitable ETA (Elvis Tribute Artist) festival organized in Canada. This year we intend to organize the festival in Westlock, Alberta between August 05-07, 2022. Ever since its inception in 2009, we have concentrated all our efforts on charitable causes. From 2011 to 2019 (last year the festival was organized before COVID pandemic) we provided cheques totalling $69,750 to the following organizations: 3 local area Food Banks, Westlock, Morinville and Barrhead and The Ripple Connection (an organization focused on mental health and addiction challenges, providing support for caregivers) in Barrhead. We keep entry fees low so people can still help the Food Banks and everyone can afford to come to this fun-filled, family-oriented event.Our team is looking for a group of students to help us promote our event through social media who can help us drive more traffic to our new website and improve our SEO positioning, also, increasing the event exposure. The primary project requirements include:A. Pre-event 30-day social media posting plan - progressive deadline June 30 - July 20, 2022.The project deliverable should contain:Facebook & the newly recommended social media platforms posting schedule/calendarPosting subjects (focus on links to our website)HashtagsNecessary picturesB. 3x Promotional Posters in a software of your choice - deadline July 05, 2022.This is a great project for students to prove their project management and social media expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Festival Social Media Expansion Strategy

Blue Suede Music Festival is the only charitable ETA (Elvis Tribute Artist) festival organized in Canada. This year we intend to organize the festival in Westlock, Alberta between August 05-07, 2022. Ever since its inception in 2009, we have concentrated all our efforts on charitable causes. From 2011 to 2019 (last year the festival was organized before COVID pandemic) we provided cheques totalling $69,750 to the following organizations: 3 local area Food Banks, Westlock, Morinville and Barrhead and The Ripple Connection (an organization focused on mental health and addiction challenges, providing support for caregivers) in Barrhead. We keep entry fees low so people can still help the Food Banks and everyone can afford to come to this fun-filled, family-oriented event.Our team is looking for a group of students to help us promote our event through social media who can help us drive more traffic to our new website and improve our SEO positioning, also, increasing the event exposure. The primary project requirements include:A. Festival Social Media ExpansionPresently, we only have a Facebook page. We expect the students to make recommendations on what social media platforms will best serve our event. Twitter may be an option. Deadline: June 15, 2022. The first project deliverable should be a written report addressing:Similar festivals social media coverage analysisSocial media strategyRecommendation B. Provide recommendations on how to increase the social media followers during the eventDeadline July 20, 2022. The second project deliverable should contain:a) Festival announcements scheduleb) Announcements write-upsc) Technology requirements to present event live streaming and social media live streamingThis is a great project for students to prove their project management and social media expertise to future employers, as the impact of their work on this project can be easily measured and communicated.