Festival Social Media Expansion Strategy
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
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Blue Suede Music Festival is the only charitable ETA (Elvis Tribute Artist) festival organized in Canada. This year we intend to organize the festival in Westlock, Alberta between August 05-07, 2022.
Ever since its inception in 2009, we have concentrated all our efforts on charitable causes. From 2011 to 2019 (last year the festival was organized before COVID pandemic) we provided cheques totalling $69,750 to the following organizations: 3 local area Food Banks, Westlock, Morinville and Barrhead and The Ripple Connection (an organization focused on mental health and addiction challenges, providing support for caregivers) in Barrhead. We keep entry fees low so people can still help the Food Banks and everyone can afford to come to this fun-filled, family-oriented event.
Our team is looking for a group of students to help us promote our event through social media who can help us drive more traffic to our new website and improve our SEO positioning, also, increasing the event exposure. The primary project requirements include:
A. Festival Social Media Expansion
Presently, we only have a Facebook page. We expect the students to make recommendations on what social media platforms will best serve our event. Twitter may be an option.
Deadline: June 15, 2022. The first project deliverable should be a written report addressing:
- Similar festivals social media coverage analysis
- Social media strategy
- Recommendation
B. Provide recommendations on how to increase the social media followers during the event
Deadline July 20, 2022. The second project deliverable should contain:
a) Festival announcements schedule
b) Announcements write-ups
c) Technology requirements to present event live streaming and social media live streaming
This is a great project for students to prove their project management and social media expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
- What is the main goal for this project?
-
Blue Suede Music Festival is the only charitable ETA (Elvis Tribute Artist) festival organized in Canada. This year we intend to organize the festival in Westlock, Alberta between August 05-07, 2022.
Ever since its inception in 2009, we have concentrated all our efforts on charitable causes. From 2011 to 2019 (last year the festival was organized before COVID pandemic) we provided cheques totalling $69,750 to the following organizations: 3 local area Food Banks, Westlock, Morinville and Barrhead and The Ripple Connection (an organization focused on mental health and addiction challenges, providing support for caregivers) in Barrhead. We keep entry fees low so people can still help the Food Banks and everyone can afford to come to this fun-filled, family-oriented event.
Our team is looking for a group of students to help us promote our event through social media who can help us drive more traffic to our new website and improve our SEO positioning, also, increasing the event exposure. The primary project requirements include:
A. Festival Social Media Expansion
Presently, we only have a Facebook page. We expect the students to make recommendations on what social media platforms will best serve our event. Twitter may be an option.
Deadline: June 15, 2022. The first project deliverable should be a written report addressing:
- Similar festivals social media coverage analysis
- Social media strategy
- Recommendation
B. Provide recommendations on how to increase the social media followers during the event
Deadline July 20, 2022. The second project deliverable should contain:
a) Festival announcements schedule
b) Announcements write-ups
c) Technology requirements to present event live streaming and social media live streaming
This is a great project for students to prove their project management and social media expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
Blue Suede Music Festival is an organization focused on helping rural Alberta food banks. Right from the very first year in 2009, a Food Bank donation was required to get into the Festival. From 2010-2019, an incredible 34,695 POUNDS of food and $10,256 in cash PLUS $10,740 from 2 homemade quilts that were raffled off and live auction proceeds, was divided up amongst the 4 charities, in addition to the cheques they received from Blue Suede!
The Busby Firefighters raised over $50,000 by running 50/50 draws throughout each Festival that helped the community build an outdoor rink and helped with a new addition to the Fire Hall.
The Busby School was the beneficiary of the recyclables from each Festival to help fund their hot lunch program.
We keep entry fees low so people can still help the Food Banks and everyone can afford to come to this fun filled, family oriented event.