- Description
-
Dwell at Home is an app that connects independent caregivers with seniors or families of seniors who need care. The app works similar to something like Uber. The schedule, pay, job description, all goes through the app, putting the family in control of their loved ones care. Independent caregivers create a profile, pay rate, availability those needing care are matched with them. Both sides benefit from this free app.
- Number of employees
- 2 - 10 employees
- Company website
- https://dwellathome.com
- Categories
- Market research Advertising Lead generation Market expansion Artificial intelligence
- Industries
- Individual & family services
Socials
Recent projects
Dwell at Home Expansion Project
The goal of this project is to create a solid growth and marketing plan to scale our business model though out Alabama and the Southeastern part of the United States by year three. This will involve several different steps for the students, including: - Identifying and creating a social media campaign that would effectively target and reach the families of seniors that are currently looking for their seniors care. - Creating a strategic plan through market research of execution an expansion from Birmingham, Alabama to new markets. - Conducting user testing to validate the expansion plan and marketing strategy. - Providing data and analytics to support the growth plan.
Dwell at Home Expansion Project
The goal of this project is to create a solid growth and marketing plan to scale our business model though out Alabama and the Southeastern part of the United States by year three. This will involve several different steps for the students, including: - Identifying and creating a social media campaign that would effectively target and reach the families of seniors that are currently looking for their seniors care. - Creating a strategic plan through market research of execution an expansion from Birmingham, Alabama to new markets. - Conducting user testing to validate the expansion plan and marketing strategy. - Providing data and analytics to support the growth plan.
Social Media Advertising for Dwell at Home, an app based senior care platform.
Because this is a new kind of senior care our brand and message has to target the right audience. We will be scaling into the Southeastern part of the US and have to keep our brand ahead of the business. Over the past 50 years senior care had been populated by independent caregivers who advertise by word of mouth or agencies who dominate the TV market. The Dwell at Home app gives independent caregivers a platform to be seen and for families to find a better fit for their senior. The Goal is to advertise on social targeting the people who need us.
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