Atlantic Women's Venture Foundation/Sandpiper Ventures - Marketing Plan

PROJECT DESCRIPTION:Atlantic Women’s Venture Foundation/Sandpiper Ventures - Venture for CanadaMarketing, Communications PlanningProject Mentor: Sarah YoungSkills: Communication, Analytical capabilities, Problem-Solving, TeamworkStudents will work to help Sandpiper position its brand for the second phase of its fundraising efforts and to pursue next round of investments. Sandpiper is seeking support to assist with the development of brand strategy and brand voice to support marketing communications initiatives including:KEY PROJECT ACTIVITES:ResearchDevelop audience profilesAnalyze current market trends and collect information on potential customers and competitorsResearch best practices and trendsResearch event, profile, and sponsorship opportunitiesDraft a content strategy plan and calendar for SandpiperDevelop contentAssist with content development including social media posts and blog postsInterview staff, founders, or industry experts for content creationDevelopment of marketing materials and templatesDraft slide decks for pitch presentationsDraft website contentDrafting guidelines for incoming enquiries and responses to target audiencesDevelop email templatesWhat are the deadlines and important milestones?Weekly deadlinesWhat are we doing to measure success?We will measure by quality of work (creativity, aligned with marketing plan)Can components of this be assigned individually as students may span various time zones?Yes, projects can be assigned individuallyIs the project appropriate/accessible for all levels of study?YesIdeal roles & responsibilities: Students interested in Marketing, Communications, Journalism, Public RelationsStudents with solid research & writing skills

Marketing Plan - Atlantic Women's Venture Foundation/Sandpiper Ventures

Atlantic Women’s Venture Foundation/Sandpiper Ventures - Venture for CanadaTwo students @ 70 hours/eachProject Start Date: August 18thMarketing, Communications PlanningProject Mentor: Sarah YoungSKILLS: communication, analytical capabilities, problem solving, teamworkProject description and objectivesStudents will work to help Sandpiper position its brand for the second phase of its fundraising efforts and to pursue next round of investments. Sandpiper is seeking support to assist with the development of brand strategy and brand voice to support marketing communications initiatives including:· Research§ Develop audience profiles§ Analyze current market trends and collect information on potential customers and competitors§ Research best practices and trends§ Research event, profile, and sponsorship opportunities· Draft a content strategy plan and calendar for Sandpiper§ Develop content§ Assist with content development including social media posts and blog posts§ Interview staff, founders, or industry experts for content creation· Development of marketing materials and templates§ Draft slide decks for pitch presentations§ Draft website content· Drafting guidelines for incoming enquiries and responses to target audiences§ Develop email templatesWhat are the deadlines and important milestones?· Weekly deadlinesWhat are we doing to measure success?· We will measure by quality of work (creativity, aligned with marketing plan)Can components of this be assigned individually as students may span various time zones?· Yes, projects can be assigned individuallyIs the project appropriate/accessible for all levels of study?· YesWhat are the skills and educational background needed?· Preference for Marketing, communications, journalism, PR studentsAre there hard skills required – Good writing skills, research