Digital Marketing
Our company is a new fintech on the market focusing on a state-of-the-art digital coalition loyalty platform, meticulously designed to complement the expanding landscape of mobile electronic payments across Africa. We have developed a set of marketing strategies, but it has been challenging to implement them.We would like to collaborate with students to review and post content promoting our company focused on B2B content.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Building and designing marketing content in the form of posts, emails, brochures, etc.Deploying content according to our social media calendar to increase website traffic.Overseeing our channels and keeping them up-to-date.Bonus steps in the process would also include:Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Receipt Scanning UI/UX Mobile Feature
We currently have a mobile app that we want to add a feature where users can scan their receipts so we can process the receipt-parsed or extracted data by OCR and AI.This feature will be integrated into other current processes in our app.
Admin Portal UI / UX Design
Overview:We are launching an Admin Portal to manage our digital coalition loyalty platform. This portal is the operational backbone, enabling efficient oversight of transactions, partner management, user administration, member support, and data analytics. We are seeking talented students with a passion for UI/UX design to bring this portal to life.Objective:Design a user-friendly, intuitive, and visually appealing interface for the Points Africa Admin Portal that aligns with our mission to provide seamless management of the loyalty program ecosystem. The design should cater to the diverse needs of administrators, ensuring ease of use, efficiency, and a positive user experience.This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed.Identifying key areas of our current website and what areas of focused might return the best results in a redesign.Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendlyConducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this
Development of a User Onboarding Solution
Points Africa is inviting students to apply for a capstone project focused on developing a sophisticated user onboarding solution. This project entails creating a system that ingests customer data from our partners and utilizes this data to onboard new users to the Points Africa loyalty program.The solution will be built using ReactJS for the frontend and Node/Express for the backend leveraging AWS Cloud Services for deployment and several technologies to support our DevSecOps Practices.Main Objective:The primary goal is to design and implement a solution that streamlines the incorporation of basic user information into our Customer Data Platform (CDP). This system will facilitate targeted SMS and/or WhatsApp messaging campaigns, guiding potential new users to finalize their Points Africa profiles through our website or app. Successful completion will significantly enhance user engagement and participation in the loyalty program.
Mobile App Development
Our company offer a loyalty platform for B2C users. We use an app to connect with our customers.We would like to collaborate with students to implement some app updates. These updates will help us provide new features and fix bugs.This will involve several different steps for the students, including:Familiarizing themselves with our platform, products and services.Identifying updates that should be added to our app.Implementing and documenting changes.Recommending areas for future app improvement.
Transaction Data Ingestion System
We are innovators in the fintech loyalty program space seeking a team of students for a capstone project. The project involves the creation of a system designed to ingest and process transaction data, enabling to credit users with points for their transactions on partner platforms.Main Objective:The primary goal of this project is to develop a robust system capable of ingesting both batch and real-time transaction data from partners, accurately updating the Points Africa loyalty program system with transaction details. This includes points calculation, crediting, and user notification processes, ensuring a seamless integration that enhances user engagement and program participation.
SEO and Social Media Strategy
We are looking to get our social media presence launched in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers and their members search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Create detailed buyer personas for B2C and B2B segments to guide targeted marketing efforts.Constructing a content calendar to upload social media content for the maximum possible traffic .Create content for social media platforms, considering the unique tone and preferences of each demographic and region, using the most efficient keywords for our target audience while following the content calendar.Implement tracking mechanisms to monitor the performance of marketing campaigns and iterate strategies accordingly.Collaborate with the design team to produce visually appealing graphics, videos, and other multimedia assets.Analyze data and metrics to measure the effectiveness of marketing initiatives and generate actionable insights for optimization.
PA Graphics and Marketing Materials
Project Description:Points Africa is embarking on an exciting journey, launching our innovative fintech loyalty program in Ghana and Nigeria. We are seeking talented student graphic designers to create compelling visual materials that will be central to our go-live strategy. Your work will introduce our brand to the market and will be showcased across various platforms, from physical stores to digital spaces.Main Objective:The goal of this project is to produce a suite of graphic design materials that resonate with our audiences in Ghana and Nigeria, driving awareness and user sign-ups for Points Africa’s loyalty program. The design work should reflect Points Africa’s values of innovation, connectivity, and reward, while being culturally attuned to the regions of our launch.