Points Africa
Points Africa
Points Africa
Toronto, Ontario, Canada
Number of employees
11 - 50 employees
Description

Points Africa has innovated a state-of-the-art digital coalition loyalty platform, meticulously designed to complement the expanding landscape of mobile electronic payments across Africa. With the strategic application of Artificial Intelligence and Blockchain technology, our platform is uniquely tailored to influence customer behaviors positively. It equips merchants with analytic tools that yield data-driven insights, enabling the crafting of precise marketing strategies and communications.

Industries
Banking & finance Business services Marketing & advertising

Recent projects

Receipt Scanning UI/UX Mobile Feature

We currently have a mobile app that we want to add a feature where users can scan their receipts so we can process the receipt-parsed or extracted data by OCR and AI.This feature will be integrated into other current processes in our app.

Admin Strive Mazunga
Matches 2
Category Branding & style guides + 3
Open

Admin Portal UI / UX Design

Overview:We are launching an Admin Portal to manage our digital coalition loyalty platform. This portal is the operational backbone, enabling efficient oversight of transactions, partner management, user administration, member support, and data analytics. We are seeking talented students with a passion for UI/UX design to bring this portal to life.Objective:Design a user-friendly, intuitive, and visually appealing interface for the Points Africa Admin Portal that aligns with our mission to provide seamless management of the loyalty program ecosystem. The design should cater to the diverse needs of administrators, ensuring ease of use, efficiency, and a positive user experience.This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed.Identifying key areas of our current website and what areas of focused might return the best results in a redesign.Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendlyConducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Admin Strive Mazunga
Matches 2
Category Branding & style guides + 2
Open

Development of a User Onboarding Solution

Points Africa is inviting students to apply for a capstone project focused on developing a sophisticated user onboarding solution. This project entails creating a system that ingests customer data from our partners and utilizes this data to onboard new users to the Points Africa loyalty program.The solution will be built using ReactJS for the frontend and Node/Express for the backend leveraging AWS Cloud Services for deployment and several technologies to support our DevSecOps Practices.Main Objective:The primary goal is to design and implement a solution that streamlines the incorporation of basic user information into our Customer Data Platform (CDP). This system will facilitate targeted SMS and/or WhatsApp messaging campaigns, guiding potential new users to finalize their Points Africa profiles through our website or app. Successful completion will significantly enhance user engagement and participation in the loyalty program.

Admin Strive Mazunga
Matches 3
Category Product management + 4
Open

Digital Marketing

Our company is a new fintech on the market focusing on a state-of-the-art digital coalition loyalty platform, meticulously designed to complement the expanding landscape of mobile electronic payments across Africa. We have developed a set of marketing strategies, but it has been challenging to implement them.We would like to collaborate with students to review and post content promoting our company focused on B2B content.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Building and designing marketing content in the form of posts, emails, brochures, etc.Deploying content according to our social media calendar to increase website traffic.Overseeing our channels and keeping them up-to-date.Bonus steps in the process would also include:Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Admin Strive Mazunga
Matches 3
Category Social media marketing + 2
Open

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