Social Media Manager

3PL-Evate is a startup B2B company that provides strategic services to e-commerce companies in order to optimize their 3PL spend. We want to bolster our marketing strategies, specifically through enhancing our social media presence.We're looking for a student to help us grow our digital presence. manage our social communications, and provide future best practices for a comprehensive and growth-oriented social media strategy moving forward.This will involve several different steps for the students, including:Craft and Execute Optimized Content Strategies: Develop tailored content strategies for various social media platforms to increase brand awareness and engagement.Grow Follower Base: Identify and fill gaps in the content strategy to attract and acquire new followers.Align Messaging with Emerging Trends: Monitor industry news to ensure the brand's content and messaging are up-to-date with the latest industry trends, making it relevant and engaging for the audience.Boost ROI through Precise Messaging: Utilize targeted and strategic messaging to improve the return on investment from social media activities.Content Creation Toolkit: Create a comprehensive toolkit including templates, style guides, best practices, and content calendars to streamline the content creation process for team members, ensuring brand consistency.Digital Asset Library: Build a digital library of images, videos, and other assets for social media use, allowing team members to easily create posts without needing extensive design skills.Automated Publishing and Monitoring Setup: Implement automated tools for scheduling posts and monitoring social media activity, allowing the team to maintain a consistent presence with less manual effort.Bonus steps in the process would also include:Influencer Partnership Framework: Establish guidelines and processes for partnering with influencers, including how to select influencers and measure the success of partnerships, enabling the team to manage these relationships independently.Feedback and Analytics System: Set up a system for regularly collecting and reviewing social media analytics and feedback, enabling the team to make informed decisions about content and strategy adjustments.

3PL-Evate Inc. Sales Campaign Project

The main goal for the project is to identify potential customers for 3PL-Evate Inc. based on pre-defined criteria and to identify key members within potential customer organizations to be included in an outbound sales campaign. This will involve several different steps for the learners, including:- Reviewing the landscape of merchants using 3PLs to manage their fulfillment process.- Identifying potential customers based on pre-defined criteria.- Identifying key members within potential customer organizations to be included in an outbound sales campaign.

Social Media Strategy Development for 3PL-Evate

The main goal of the project is to establish and refine the social media presence of 3PL-Evate, a B2B SaaS startup. The student will collaborate closely with the founder to develop a unique brand voice and create a strategic social media plan that educates and engages our target market. The project aims to introduce our innovative service offerings to an untapped B2B audience, thereby increasing brand awareness and facilitating a baseline understanding of our value proposition.

Creating Graphic Design Assets

Our company is an early stage start-up with no assets other than a logo. We are looking to create a library of assets consistent with our brand for use in blog posts, digital marketing campaigns and presentations. This may involve: Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions.Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager.Executing the full designs for each branding asset using Canva, based on the approved thumbnails.Creating multiple thumbnails with different color schemes based on the colors in the branding guide.