3PL-Evate is a startup B2B company that provides strategic services to e-commerce companies in order to optimize their 3PL spend. We want to bolster our marketing strategies, specifically through enhancing our social media presence.

We're looking for a student to help us grow our digital presence. manage our social communications, and provide future best practices for a comprehensive and growth-oriented social media strategy moving forward.

This will involve several different steps for the students, including:

• Craft and Execute Optimized Content Strategies: Develop tailored content strategies for various social media platforms to increase brand awareness and engagement.
• Grow Follower Base: Identify and fill gaps in the content strategy to attract and acquire new followers.
• Align Messaging with Emerging Trends: Monitor industry news to ensure the brand's content and messaging are up-to-date with the latest industry trends, making it relevant and engaging for the audience.
• Boost ROI through Precise Messaging: Utilize targeted and strategic messaging to improve the return on investment from social media activities.
• Content Creation Toolkit: Create a comprehensive toolkit including templates, style guides, best practices, and content calendars to streamline the content creation process for team members, ensuring brand consistency.
• Digital Asset Library: Build a digital library of images, videos, and other assets for social media use, allowing team members to easily create posts without needing extensive design skills.
• Automated Publishing and Monitoring Setup: Implement automated tools for scheduling posts and monitoring social media activity, allowing the team to maintain a consistent presence with less manual effort.

Bonus steps in the process would also include:

• Influencer Partnership Framework: Establish guidelines and processes for partnering with influencers, including how to select influencers and measure the success of partnerships, enabling the team to manage these relationships independently.
• Feedback and Analytics System: Set up a system for regularly collecting and reviewing social media analytics and feedback, enabling the team to make informed decisions about content and strategy adjustments.

To successfully achieve the project goals for enhancing the digital presence and managing social communications, students will need to undertake the following tasks:

Craft and Execute Optimized Content Strategies:

• Conduct market research to understand audience preferences and behaviors.
• Identify content gaps and opportunities across existing social media platforms.
• Create a content calendar that outlines what to post, when, and on which platform, tailored to each platform's strengths and audience preferences.

Follower Growth Analysis:

• Implement strategies to grow the follower base, such as targeted advertising, collaborations with influencers, or cross-promotion with complementary brands.
• Track follower growth and engagement rates before and after specific initiatives to measure success.

Trend Alignment:

• Stay abreast of emerging industry trends.
• Adapt and integrate these trends into the brand's social media strategy to ensure relevance and engagement.

Messaging and ROI Improvement:

• Refine messaging to ensure clarity, relevance, and alignment with brand values and audience interests.
• Analyze the ROI of different types of content and campaigns to identify the most effective strategies.

Digital Asset Library:

• Build a digital library of images, videos, and other assets for social media use, allowing team members to easily create posts without needing extensive design skills.

Future Strategy Development:

• Compile findings, insights, and successful strategies into a comprehensive guide.
• Suggest best practices for future social media management, including content creation, audience engagement, and analytics use.
• Create a comprehensive toolkit including templates, style guides, best practices, and content calendars to streamline the content creation process for team members, ensuring brand consistency.

Final deliverables should include:

• Automated Publishing and Monitoring Setup: Implement automated tools for scheduling posts and monitoring social media activity, allowing the team to maintain a consistent presence with less manual effort.
• Social Media Strategy Report: A comprehensive document detailing the executed content strategies across different platforms, including how these strategies were optimized to enhance brand awareness and engagement.
• Digital Asset Library: A digital library of images, videos, and other assets for social media use, allowing team members to easily create posts without needing extensive design skills.