Develop and Execute a Social Media and Marketing Strategy for Everyday Chemist
The main goal of this project is to develop and execute a comprehensive social media and marketing strategy for Everyday Chemist. This will involve several different steps for the students, including: - Researching the target audience and understanding their preferences and interests. - Developing a content strategy that aligns with the company's mission and values. - Creating and managing social media accounts on various platforms. - Developing a plan for engaging with customers and potential customers. - Analyzing data from social media accounts to measure effectiveness and adjust the strategy as needed. - Developing a budget for the social media and marketing strategy.
Financial Modeling for Everyday Chemist
The goal of this project is to develop a financial model that will be used in an early-stage investor pitch deck. This should include projected cash flows, enterprise valuation, alternative capital structure and investor exit scenarios. Ideally, the students would be able to support the implementation of the model into the flow of the investor deck.
Everyday Chemist Growth Strategy
The main goal of this project is to develop a growth strategy for Everyday Chemist with the objective of entering new markets. This will involve several different steps for the learners, including: - Researching and analyzing the current market and potential new markets. - Developing a comprehensive growth strategy for entering new markets. - Identifying and evaluating potential opportunities for growth. - Developing a plan to implement the growth strategy. - Monitoring and evaluating the progress of the growth strategy.
Marketing Coordinator
The Marketing Coordinator is responsible leading and executing a social strategy to drive business growth and support the launch of a new product. You will be supporting and reporting to the owner, Flavia Zhamo. Each day will be fast-paced, challenging, rewarding and meaningful. Who you are: You are a digital native that is passionate about skincare, community building, and e-commerce. You have experience in working in retail environments (online and offline) and growing social channels. You are comfortable using Google Analytics, Instagram/ Facebook Ads and/or Shopify. You care about providing a positive customer experience and genuinely empathize with our clients. You are comfortable working with limited oversight and have good judgment.
Sales Coordinator
The Sales Coordinator is responsible for leading sale initiatives including executing a sales and retail strategy to drive business growth while improving our customer experience. You will be supporting and reporting to the owner, Flavia Zhamo. Each day will be fast-paced, challenging, rewarding and meaningful. Who you are You are a digital native that is passionate about skincare, community building, and e-commerce. You have experience in working in retail environments (online and offline) and growing social channels. You are comfortable using Google Analytics, Instagram/Facebook Ads and/or Shopify. You care about providing a positive customer experience and genuinely empathize with our clients. You are comfortable working with limited oversight and have good judgment.
Community Management
We would like students to help us with managing our community and helping with social content. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Communicate with our community Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.
Brand Identity and Graphic Design
Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We believe this project will require: Creating new assets from with given guidelines Building email marketing templates/campaigns Social Media content creation and strategy Using tools like Figma, Klaviyo, to design prototypes that can be implemented into our marketing collateral We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.
Product Launch
Number of individual students required: 3 Number of students required to work in a team: 1 team of 3 Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Canva, Google Drive and Klaviyo Speaking directly with our custumers. We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve: A successful launch Create keywords and programming around our Brand Pillars Increase our Instagram following to 3k This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Product Launch
Number of individual students required: 3 Number of students required to work in a team: 1 team of 3 Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Canva, Google Drive and Klaviyo Speaking directly with our custumers. We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve: A successful launch Create keywords and programming around our Brand Pillars Increase our Instagram following to 3k This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
New Employee Training Development
Our company is growing. Manually executing onboarding tasks with each new employee is an inefficient use of resources. We need a system that will introduce employees to their new roles, take employees through all start-up resources, and provide our HR personnel with standardized feedback and data about employee progress. This project should focus on: Gathering relevant course design and content information for from interviews with key stakeholders. Screening new employees. Ensuring new employees complete specific onboarding tasks. Reducing new employee’s adjustment period. We would like to automate our onboarding process and reduce the time spent by personnel on repetitive onboarding tasks.
Brand Identity and Graphic Design
Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Social Media Content Marketing Assets Email Marketing Using tools like Figma, Klaviyo, Canva to design prototypes that can be implemented into our marketing collateral We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.
Data Collection and Analysis
We would like to enhance our business through data. We would like to implement cutting-edge technology to analyze our customers, relative to each of our products and services. From the analysis, we hope to gain insights that will enhance our strategy and help us refocus our product/service marketing and sales. We believe this project scope will include: Collect and create data dashboards/reports using an integration between Wordpress and google data and sheets Identifying trends and establishing correlations. Creating predictive models. Submitting recommendations based on the analysis. Training the team on how to use these dashboards
Analyzing Industry Data
Our organization is ready to make some business changes but we know that we need to assess the correct data to help inform our decisions. We believe we know a lot about our consumers and our target consumer base. By analyzing our customer data, we have historically been able to anticipate trends in buying behaviours, sales targets, etc. We need to look beyond the buyer and examine our industry before we make any further business moves. Through a deep dive of our industry/market, we hope to identify key market trends to assist in our go-forward plans. We want to look at growth trends, stagnation patterns or decline analytics, for example. It is important for us to know where the most promising innovation exists or which areas are slowing down. We believe that there is enough industry data available to complete a study of our sector. It would be extremely helpful for a student group to look at our industry, identify key trends of growth, stagnation and decline. We are open to all information that seems appropriate and valuable. Using these findings, we would like a detailed and researched report on the market trends that will mean the most to the future of our business.
Strategic Customer Segmentation Analysis
We would like to enhance our marketing campaigns through re-evaluating our customer segmentation. We would like to implement cutting edge technology to analyze our customer segmentation, relative to each of our products and services. From the analysis, we hope to gain insights that will enhance our strategy and help us refocus our product/service marketing. We believe this project scope will include: Analyzing data sets using advanced technologies. Identifying trends and establishing correlations. Creating predictive models. Submitting recommendations based on the analysis.
Social Media Content
Number of individual students required: 3 Number of students required to work in a team: 1 team of 3 Our team is looking for photographers and videographers to help us shoot out a new campaign and additional content. Campaign Video Creative How-to Videos Content for Social We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve a successful campaign. This is a great project for students to prove their digital advetisting expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Marketing Cordinator
The Marketing Coordinator is responsible for leading promotional initiatives, executing a social strategy to drive business growth, and improving customer experience. You will be supporting and reporting to the owner, Flavia Zhamo. Each day will be fast-paced, challenging, rewarding and meaningful. Who you are You are a digital native that is passionate about skincare, community building, and e-commerce. You have experience in working in retail environments (online and offline) and growing social channels. You are comfortable using Google Analytics, Instagram/Facebook Ads and/or Shopify. You care about providing a positive customer experience and genuinely empathize with our clients. You are comfortable working with limited oversight and have good judgment.
Consumer Behaviour: Personal Care, Skincare and Beauty
As a B2C company, we have a primary focus on creating relevant products for our consumers. We are launching our first collection at the End of November and are looking for someone who will become the voice of our brand. We believe that our customers are the most important aspect of our business and we need help in satisfying them. With this in mind, we are also working on a zero-waste personal care collection and need help defining the target market. Our specific need is to determine what competitors are also playing in this landscape and what our target market's perception is of these competing brands/products. This information will help us determine what key messaging will resonate with our target buyer. Successful outcomes include a market research report, informed by primary data collection and customer support. We would like to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviors, expectations, and experiences with us and our competitors. This data should inform a final report that outlines key messaging that our consumers have come to know, want, and expect based on the current landscape.
Sustainability Planning
This project will cover our entire operations and measure our impact in governance, workers, community, the environment, as well as our products and services. We also must integrate sustainability commitments to stakeholders into our governing documents. Project focus should include: An assessment of our current strategy, which will allow us to identify our areas for improvement. A strategy plan, based on the score assessment, that identifies the areas in which we need to improve performance
Sustainability Planning
This project will cover our entire operations and measure our impact in governance, workers, community, the environment, as well as our products and services. We also must integrate sustainability commitments to stakeholders into our governing documents. Project focus should include: An assessment of our current strategy, which will allow us to identify our areas for improvement. A strategy plan, based on the score assessment, that identifies the areas in which we need to improve performance
Virtual Internship Opportunity: Business Administration
Our organization is able to offer a virtual internship opportunity for 2 students or teams. The primary focus for the student will be: Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy for new products or services; identify new funding and grant opportunities and write proposals. Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes to be more responsive to changes in demand; introduce quality assurance into our internal processes; redesign incentive structures to improve employee performance and engagement. Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); conduct an overhaul of our branding or communication strategy. Finance - Design new/improved accounting processes; identify opportunities to streamline costs. Our goal at the end of this experience is: Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new partnerships and funding. Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance and customer satisfaction. Marketing - For the student(s) to help us reach more customers and effectively promote our brand, mission, and story. Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales team's performance. Finance - For the student(s) to help us streamline costs. Other duties the student may complete could include : Conduct research and data analysis. Create presentation decks and assist with presentations to key stakeholders. We will plan to communicate with our virtual intern using these communication tools: Slack, Email Student's primary contact : Flavia Zhamo, Founder Secondary contact: Laura Pitt, Designer
SEO and Social Media Strategy
Number of individual students required: 3 Number of students required to work in a team: 1 team of 3 Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Canva, Google Drive and Klavijo We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve: A successful launch Create keywords and programming around our Brand Pillars Increase our Instagram following to 3k This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.