Strategic Customer Segmentation Analysis

We would like to enhance our marketing campaigns through re-evaluating our customer segmentation. We would like to implement cutting edge technology to analyze our customer segmentation, relative to each of our products and services. From the analysis, we hope to gain insights that will enhance our strategy and help us refocus our product/service marketing. We believe this project scope will include:Analyzing data sets using advanced technologies.Identifying trends and establishing correlations.Creating predictive models.Submitting recommendations based on the analysis.

Community Management

We would like students to help us with managing our community and helping with social content. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will:Communicate with our community Assist with a social media video launch to promote our organizationEvaluate recent successful user-generated campaigns, preferably in our sectorIdentify media outlets that are most beneficial to share our storyUltimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing and video skills would be the ideal candidate for this project.

Analyzing Industry Data

Our organization is ready to make some business changes but we know that we need to assess the correct data to help inform our decisions. We believe we know a lot about our consumers and our target consumer base. By analyzing our customer data, we have historically been able to anticipate trends in buying behaviours, sales targets, etc. We need to look beyond the buyer and examine our industry before we make any further business moves. Through a deep dive of our industry/market, we hope to identify key market trends to assist in our go-forward plans. We want to look at growth trends, stagnation patterns or decline analytics, for example. It is important for us to know where the most promising innovation exists or which areas are slowing down.We believe that there is enough industry data available to complete a study of our sector. It would be extremely helpful for a student group to look at our industry, identify key trends of growth, stagnation and decline. We are open to all information that seems appropriate and valuable. Using these findings, we would like a detailed and researched report on the market trends that will mean the most to the future of our business.

Sales Coordinator

The Sales Coordinator is responsible for leading sale initiatives including executing a sales and retailstrategy to drive business growth while improving our customer experience. You will be supportingand reporting to the owner, Flavia Zhamo. Each day will be fast-paced, challenging, rewardingand meaningful.Who you areYou are a digital native that is passionate about skincare, community building, ande-commerce. You have experience in working in retail environments (online and offline) andgrowing social channels. You are comfortable using Google Analytics, Instagram/Facebook Adsand/or Shopify. You care about providing a positive customer experience and genuinelyempathize with our clients. You are comfortable working with limited oversight and have goodjudgment.