Website Developer

Number of students required to work in team: 2We have a 1 year old website and would like to do some minor updates. We like to add new products to the website which might need some coding, as well as some cosmetic updates. Students are welcome to submit new mockup/ideas for the website. We are currently using a Shopify platform. www.geffenbaby.com This is a brand new ecommerce website development project that needs several students to work as a team. Each student will work on a different aspect of the website. The tasks will be broken down as follows:Overall website appearanceSuggestions for website hostingContent management systemSEOInventory managementCosmeticsContentEcommerce functionalityIt’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.This project will include:An identification of our current competitorsAn identification of potential future competitors (eg. a large company in a similar industry who may enter the space)The creation of a matrix identifying features shared across the companies and those that are different.A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.ObjectiveWe hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Lead Generation and Sales

Number of Students: 1-2Geffen Baby is a USA based organic cloth diaper manufacturer who is looking to improve their sales and reach across the globe. For this project we are looking to increase our reach across the USA and Canada. We are also looking at creating new relationships with new partners to carry Geffen Baby in their stores. Term: 8 weeks starting as soon as possibleTo become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.The project may include, but is not limited to:Identifying new potential accounts that align with our current customer base.Compiling relevant market information.Building a customizable outreach script.Creating a simple tracking framework, including metrics, for measuring outreach success.Lead a few sales callsThere will also be a leads list that will be given to students to give an idea of the kinds of leads are required The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

SEO and Social Media Strategy

Positions available: 1Geffen Baby is a USA based organic cloth diaper manufacturer who is looking to improve their sales and reach across the globe. For this project we are looking to increase our reach across the USA and Canada. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationA strategy document to outline:Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywordsSocial media requirements to increase the number of followers/likes and shareContent Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our siteCreating engaging content for prominent media websitesWe need help setting up Geffen Baby on the Google Shopping Channel We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:Increasing social media engagement to attempt increasing sales numbersAdd Google review functionality for Geffen Baby. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.