Website Developer

Closed
Geffen Baby
California City, California, United States
SK
Principal
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Information technology
Skills
teamwork mockup target audience marketing e-commerce management web development web analytics sales paragraphs
Project scope
What is the main goal for this project?

Number of students required to work in team: 2

We have a 1 year old website and would like to do some minor updates. We like to add new products to the website which might need some coding, as well as some cosmetic updates. Students are welcome to submit new mockup/ideas for the website. We are currently using a Shopify platform. www.geffenbaby.com

This is a brand new ecommerce website development project that needs several students to work as a team. Each student will work on a different aspect of the website. The tasks will be broken down as follows:

  • Overall website appearance
  • Suggestions for website hosting
  • Content management system
  • SEO
  • Inventory management
  • Cosmetics
  • Content
  • Ecommerce functionality

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.

This project will include:

  • An identification of our current competitors
  • An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
  • The creation of a matrix identifying features shared across the companies and those that are different.
  • A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.

Objective

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

About the company

Geffen Baby is our pride and joy … just as your child is yours. We are deeply involved in every single step of the manufacturing process in order to ensure that our product is perfect.

We began as Los Angeles-based textile manufacturing company that saw a need for natural baby products. We manufacture the textiles we use ourselves at our own plant in our own backyard to ensure that we have a hand in on every step of production from start to finish.

We decided to improve our fabrics by adding more hemp to the content, becoming the only fabric in the industry to have 60% Hemp and 40% Organic cotton. In doing so we created a performance fabric that is not only more durable, but also more absorbent.