Awareness Video Creation
Our organization is passionate about providing mental health services to people across the lifepan. Our sister agency also provides therapists with training. We want to increase awareness about online mental health We would like to collaborate with students to create an awareness video about the accessibility of mental heath services online. This will involve several different steps for the students, including: Familiarizing themselves with online therapy, our agencies ability to provide the same Recording a presentation or screencast to raise awareness on the issue. Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.
Changing Steps Child and Family Counselling
Our company provides virtual therapy face to face in one province and online in another. We hope to revamp our marketing strategy to attract more clients. We want students to help us build a marketing plan to grow and engage our target market in two provinces. PEI has been very closed as we are "from away" and Ontario has lots of competition. . This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing- we have face to face service in PEI and virtual service in Ontario Recommending new channels we should use for promotion . Identifying an appropriate budget for advertising. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition web site recommendations evaluation of the benefit or other socials such as TIC TOC or Instagram identifying how we could attract clients of various ages help us leverage our sister agency Maritime Play Therapy Centre