Market Expansion Report for food startup
The main goal for the project is to create a market expansion report for Mi Bowl Group Incorporated and its products, build a competitive landscape for the company, and provide an analysis of the competitors. This will involve several different steps for the students, including: - Conducting market research to identify potential new markets for Mi Bowl Group's healthy ready-to-eat meals. - Analyzing the current market presence and customer base of Mi Bowl Group. - Identifying and analyzing competitors in the healthy meal delivery industry. - Building a competitive landscape to understand the strengths and weaknesses of competitors. - Providing an analysis of the competitive landscape and recommendations for market expansion strategies for Mi Bowl
Digital Content Creation - Social Media for Food Start Up
The main objective of this project is to assist Mi BOWL Meal with building our brand identity and brand authority. Mi BOWL Meal is a ready-to-eat meal delivery company located in Toronto that specializes in asian-fusion and asian-inspired dishes. Our meals are healthy and nutritionally balanced. We offer delivery on Mondays and Thursdays every week. Our company vision is to help people be their best selves and we do this by freeing up their time to focus on their life's priorities. We sell entirely online through the Shopify platform. We have a stable customer base with which we're known for providing high quality, delicious, and healthy ready-to-eat meals. We'd like to deepen our brand authority by creating content for our website (e.g., blogs), social media, and other digital marketing tactics (e.g., emails). Currently, we actively manage an instagram account, and two social media accounts that are more focused on the Chinese community (Xiaohongshu, and WeChat). This project will focus on refining our digital marketing strategy and creating content for our Instagram and Facebook presence, and possibly our LinkedIn presence as well.
Social Media Content Creation for Mi Bowl Group Incorporated
The main goal for the project is to create engaging and visually appealing social media content that highlights the healthy, asian-inspired meals provided by Mi Bowl Group Incorporated. The content should aim to challenge the common misconception about asian cuisine and showcase the bold flavors and nutritional balance of the meals. This will involve several different steps for the students, including: - Researching the target audience and understanding their preferences. - Creating a content calendar with a mix of promotional and educational posts. - Developing visually appealing graphics and videos that showcase the meals. - Writing engaging and informative captions that highlight the unique features of the meals. - Collaborating with the marketing team to ensure the content aligns with the company's branding and messaging.
Digital Marketing Strategy & Implementation for Food Start Up
The main objective of this project is to assist Mi BOWL Meal with building our brand identity and brand authority through engaging content recommendations and implementation. Mi BOWL Meal is a ready-to-eat meal delivery company located in Toronto that specializes in asian-fusion and asian-inspired dishes. Our meals are healthy and nutritionally balanced. We offer delivery on Mondays and Thursdays every week. Our company vision is to help people be their best selves and we do this by freeing up their time to focus on their life's priorities. We sell entirely online through the Shopify platform. We have a stable customer base with which we're known for providing high quality, delicious, and healthy ready-to-eat meals. We'd like to deepen our brand authority by creating content for our website (e.g., blogs), social media, and other digital marketing tactics (e.g., emails). Currently, we actively manage an instagram account, and two social media accounts that are more focused on the Chinese community (Xiaohongshu, and WeChat). In 2024, we'd like to use strategically expand into other social media marketing channels. This project will focus on refining our digital marketing strategy and creating content for our Instagram and Facebook presence, and possibly our LinkedIn presence as well.
Competitor Analysis for Business Prioritization
Mi BOWL Meal is a start-up food company in Toronto. Currently we specialize in ready-to-eat meals. We also offer some limited healthy snack options and frozen meals. In 2024 & 2025, we'd like to expand our offerings to the following possible areas: additional healthy snacks, sauces, soups, and gut-friendly food options. To inform our business decisions on prioritization for product development, we'd like to do a comprehensive review of our industry competitors in these product areas within the sectors of health and wellness food and asian-fusion / asian-inspired food. The objective of this project is to undertake an analysis of industry competitors in the asian-fusion and asian-inspired healthy food sector, with a focus on the following possible product areas: healthy snacks, soups, sauces, and gut-friendly food. The findings of this competitive analysis will inform us our prioritization strategy for product development in 2024 and 2025.
Competitive Analysis
Mi BOWL Meal is a start-up food company in Toronto. As we review our performance and consider plans for growth over the next few years, we'd like a comprehensive review of our industry competitors in the health and wellness sector as well as the ready-to-eat meal plan sector. The objective of this project is to undertake a competitive analysis of our business. The findings of the competitive analysis will help us develop clarity on our competitive advantages, optimize our marketing strategy, and inform the development of our company direction for the next few years.
Social Media Marketing Campaign
The main objective of this project is to help us raise awareness of our brand. About the Company Mi BOWL Meal is a ready-to-eat meal delivery company located in Toronto that specializes in asian-fusion and asian-inspired dishes. Our meals are healthy and nutritionally balanced. We offer delivery on Mondays and Thursdays every week. Our company vision is to help people be their best selves and we do this by freeing up their time to focus on their life's priorities. We have a stable customer base but we'd like to expand our reach. We believe that brand awareness is a big challenge, so we would' like to work with students to design a digital marketing campaign to raise awareness of Mi BOWL and what we're about.