The main goal for the project is to create engaging and visually appealing social media content that highlights the healthy, asian-inspired meals provided by Mi Bowl Group Incorporated. The content should aim to challenge the common misconception about asian cuisine and showcase the bold flavors and nutritional balance of the meals.

This will involve several different steps for the students, including:

- Researching the target audience and understanding their preferences.

- Creating a content calendar with a mix of promotional and educational posts.

- Developing visually appealing graphics and videos that showcase the meals.

- Writing engaging and informative captions that highlight the unique features of the meals.

- Collaborating with the marketing team to ensure the content aligns with the company's branding and messaging.

By the end of the project, students should complete the following tasks:

- A content calendar outlining the types of posts and their scheduled dates.

- A collection of visually appealing graphics and videos for social media posts.

- Engaging and informative captions to accompany the posts.

Final deliverables:

- A file showcasing the content calendar and sample posts.

- All source materials for the created content.

Project Manager will support student on how to create social media strategy and create high audience engagement content.

Weekly catch up meeting will be provided.