Brand Identity and Graphic Design
Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.This will involve several different steps for the students, including:Researching the brand identity.Logo and name proposals that reflect who we areWork to create a branding guide for us to referenceHelp create prototypes using software tools that can be implemented in our marketingResearch into the competitors to see what they are doing.Creating custom branding sheets with colours and logos.
Market Research and SWOT Analysis for Make It Official
The main goal for the project is to conduct market research on competitors offering a wedding marketplace, highlighting and comparing key information such as place of business, pricing, etc. and completing a SWOT analysis for Make It Official. This will involve several different steps for the students, including:- Researching and identifying competitors in the wedding marketplace industry.- Gathering information on the place of business, pricing, and other key details for each identified competitor.- Analyzing the gathered information to compare and highlight key differences and similarities.- Conducting a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats for Make It Official in comparison to its competitors.
Financial Planning for Make It Official
The main goal for the project is to create a financial plan for Make It Official that helps determine the break-even point, pricing strategies for both the business and consumer sides, and includes forecasting and projections. Additionally, if possible, the project aims to build an Excel dashboard that can be manipulated for ongoing financial analysis.This will involve several different steps for the students, including:- Understanding the niche wedding industry marketplace and its unique financial considerations.- Analyzing the company's current financial data and performance.- Developing a comprehensive financial plan that includes break-even analysis, pricing strategies, forecasting, and projections.- Building an Excel dashboard that allows for manipulation and analysis of financial data.
Market Entrant Research
The goal of this research is to gain a comprehensive understanding of the market dynamics, including current trends, competition, customer needs and behaviors, and opportunities for growth. The findings of the research can be used to inform key business decisions such as product positioning, pricing strategies, and marketing efforts. The outcome of the project is a comprehensive report detailing the market insights and recommendations for successful market entry.
Make It Official Branding Project
The main goal of this project is to help Make It Official develop their brand, which will include logo design, branding elements, and marketing material.
Streamlining the Process of Planning Your Dream Wedding
The goal of this project is to create a wedding planner marketplace where users can search and book local vendors for their wedding. The marketplace should provide a seamless user experience, from searching for vendors to making payments, and ultimately planning an entire wedding from start to finish.
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
Data Entry
Our research lab publishes dozens of papers every year to promote projects in our field of research. Among these papers are studies detailing our lab’s findings from analyzing databases.We would like to collaborate with students in data entry.This will involve several different steps for the students, including:Familiarizing themselves with our database structure.Transferring data into our databases efficiently.Verifying the accuracy of the data in our databases and making relevant updates.Organizing and retrieving data as requested.Bonus steps in the process would also include:Providing assistance in creating new databases.
Software Development using Softr Studio
The specific goal of the "Make It Official" project is to create and launch a specialized wedding planning marketplace using Softr Studio. The platform is designed to connect engaged couples with wedding vendors and services, offering a comprehensive and tailored solution for planning and organizing weddings.
Level UP - SEO Campaign
Our team is looking for a student who can help drive more traffic to our Instagram page and improve our SEO positioning. The primary requirement of this project is to plan, develop, and implement a SEO strategy for our business.
Website Development II
Our company, specializing in the wedding industry and catering to a niche market, seeks a talented student or team of students to assist in the development of our marketplace website. First, we need a thorough analysis to determine the most suitable platform for our website, whether it be Wix, Shopify, Wordpress, or others. You will also be responsible for assessing the programming complexity of the project. And lastly, building the website! If needed, you will collaborate with a website developer to bring our vision to life.
Market Entrant Research
The goal of this research is to gain a comprehensive understanding of the market dynamics, including current trends, competition, customer needs and behaviors, and opportunities for growth. The findings of the research can be used to inform key business decisions such as product positioning, pricing strategies, and marketing efforts. The outcome of the project is a comprehensive report detailing the market insights and recommendations for successful market entry.
Digital Content Creation
We're looking for a talented student or team of students to join us in building a comprehensive digital content library for our social media presence on Instagram and TikTok. As we gear up for our public launch in April, this content will showcase exciting glimpses of our business and upcoming designs tailored to our niche market.
Level UP - Market Entrant Research
The goal of this research is to gain a comprehensive understanding of the market dynamics, including current trends, competition, customer needs and behaviors, and opportunities for growth. The findings of the research can be used to inform key business decisions such as product positioning, pricing strategies, and marketing efforts. The outcome of the project is a comprehensive report detailing the market insights and recommendations for successful market entry.
Level UP - Digital Content Creation
We're looking for a talented student or team of students to join us in building a comprehensive digital content library for our social media presence on Instagram and TikTok. As we gear up for our public launch in April, this content will showcase exciting glimpses of our business and upcoming designs tailored to our niche market.
SEO Campaign
Our team is looking for a student who can help drive more traffic to our Instagram page and improve our SEO positioning. The primary requirement of this project is to plan, develop, and implement a SEO strategy for our business.
Level UP - Website Development
Our company, specializing in the wedding industry and catering to a niche market, seeks a talented student or team of students to assist in the development of our marketplace website. First, we need a thorough analysis to determine the most suitable platform for our website, whether it be Wix, Shopify, Wordpress, or others. You will also be responsible for assessing the programming complexity of the project. And lastly, building the website! If needed, you will collaborate with a website developer to bring our vision to life.
Website Development
Our company, specializing in the wedding industry and catering to a niche market, seeks a talented student or team of students to assist in the development of our marketplace website. First, we need a thorough analysis to determine the most suitable platform for our website, whether it be Wix, Shopify, Wordpress, or others. You will also be responsible for assessing the programming complexity of the project. And lastly, building the website! If needed, you will collaborate with a website developer to bring our vision to life.
Customer Journey Mapping
Our company advertises thousands of products online. The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective.This will involve several different steps for the students, including:Conducting background research on customer journey mapping, our products and customers.Analyzing customer responses from surveys and interviews.Defining the phases and touchpoints of the purchasing process.Incorporating user actions, emotions, goals, and pain points in the customer journey map.Proposing solutions to minimize pain points while meeting business goals.Bonus steps in the process would also include:Developing multiple customer journey maps to account for different experiences and paths.
Mobile App Development
Our company advertises thousands of products online. We use an app to connect with our customers.We would like to collaborate with students to implement some app updates. These updates will help us provide new features and fix bugs.This will involve several different steps for the students, including:Familiarizing themselves with our platform, products and services.Identifying updates that should be added to our app.Implementing and documenting changes.Recommending areas for future app improvement.