Market Research and SWOT Analysis for Make It Official

The main goal for the project is to conduct market research on competitors offering a wedding marketplace, highlighting and comparing key information such as place of business, pricing, etc. and completing a SWOT analysis for Make It Official. This will involve several different steps for the students, including:- Researching and identifying competitors in the wedding marketplace industry.- Gathering information on the place of business, pricing, and other key details for each identified competitor.- Analyzing the gathered information to compare and highlight key differences and similarities.- Conducting a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats for Make It Official in comparison to its competitors.

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.This will involve several different steps for the students, including:Researching the brand identity.Logo and name proposals that reflect who we areWork to create a branding guide for us to referenceHelp create prototypes using software tools that can be implemented in our marketingResearch into the competitors to see what they are doing.Creating custom branding sheets with colours and logos.

Financial Planning for Make It Official

The main goal for the project is to create a financial plan for Make It Official that helps determine the break-even point, pricing strategies for both the business and consumer sides, and includes forecasting and projections. Additionally, if possible, the project aims to build an Excel dashboard that can be manipulated for ongoing financial analysis.This will involve several different steps for the students, including:- Understanding the niche wedding industry marketplace and its unique financial considerations.- Analyzing the company's current financial data and performance.- Developing a comprehensive financial plan that includes break-even analysis, pricing strategies, forecasting, and projections.- Building an Excel dashboard that allows for manipulation and analysis of financial data.

Market Entrant Research

The goal of this research is to gain a comprehensive understanding of the market dynamics, including current trends, competition, customer needs and behaviors, and opportunities for growth. The findings of the research can be used to inform key business decisions such as product positioning, pricing strategies, and marketing efforts. The outcome of the project is a comprehensive report detailing the market insights and recommendations for successful market entry.