Level UP - SEO Campaign

Closed
Make It Official
Brampton, Ontario, Canada
RH
Co-Founder
Preferred learners
  • Anywhere
  • Academic experience
Categories
Search engine optimization
Skills
instagram content key performance indicators (kpis) digital marketing search engine optimization web analytics
Project scope
What is the main goal for this project?

Our team is looking for a student who can help drive more traffic to our Instagram page and improve our SEO positioning. The primary requirement of this project is to plan, develop, and implement a SEO strategy for our business.

What tasks will learners need to complete to achieve the project goal?
  1. Plan, develop, and implement a SEO strategy for our business
  2. Focus on local user traffic to increase number of potential clients visiting our website
  3. Prepare a strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  4. Regularly perform thorough keywords research
  5. Identify key SEO KPIs; monitor redirects, click rate, and bounce rate
  6. Identify any issues with existing website/Instagram content and suggest improvements
  7. Stay up to date with SEO and digital marketing trends and best practices
  8. Prepare and present report(s) with web analytics data
How will you support learners in completing the project?

Students will work closely with Co-Founder, Raveena who is supervising and available for questions.

About the company

A specialized wedding industry marketplace dedicated to serving a niche audience.