SEO and Social Media Strategy for small beverage company
Are you a social media coordinator looking to help a young brand further develop their voice, create engaging (and humorous) content and drive online sales?Ex. 1: As a social media coordinator, the student(s) will help:Increase brand awareness: This involves creating and implementing social media strategies to help increase the visibility of the brand across different social media platforms.Researching keywords to determine the most relevant terms that our customers search for.Research and locate potential online influencers who are willing to collaborate with the brand (non financial). The brand will ship product to the influencer and collaborate on a giveaway to the influencers audience. Focus - OntarioDrive traffic to the company's website: By creating and posting engaging content that can drive traffic to the company's website through social media platforms.Grow the company's social media following: By using tactics such as running campaigns, engaging with users, and creating shareable content to help build a community of followers.Improving engagement rates: Improving engagement rates on social media to help increase visibility, reach, and ultimately sales. The social media coordinator will work towards creating content that resonates with the target audience and encourages engagement such as likes, comments, and shares.
Brand Identity and Graphic Design
Our company is looking to solidify our identity that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.This will involve several different steps for the students, including:Researching the brand identity.Work to create a branding guide for us to referenceHelp create prototypes using software tools that can be implemented in our marketingResearch into the competitors to see what they are doing.Creating custom branding sheets with colours and logos.
Creating Graphic Design Assets
Our company is looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used.Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions.Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager.Executing the full designs for each branding asset using Canva, based on the approved thumbnails.Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
Digital Marketing Plan and Implementation
Our company is looking for students to work on our digital marketing strategy.We would like to collaborate with students to review and post content promoting our company.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Reviewing marketing content in the form of posts, emails, brochures, etc.Deploying content according to our social media calendar to increase website traffic.Overseeing our channels and keeping them up-to-date.Bonus steps in the process would also include:Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Marketing Communications Plan & Strategy
We would like to collaborate with students to review and post content promoting our company. We would like students to help us develop a strategy to grow our target market and maximize the different channels we use to engage our audience. We would like you to research and answer the following:What channels should we highly use for our industry?What are our competitors doing that we should do to differentiate?What messaging should we focus on?