SEO and Social Media Strategy for small beverage company

Toronto, Ontario, Canada
Preferred learners
  • Toronto, Ontario, Canada
  • Academic experience
Other Digital marketing Social media marketing
Project scope
What is the main goal for this project?

Are you a social media coordinator looking to help a young brand further develop their voice, create engaging (and humorous) content and drive online sales?

Ex. 1: As a social media coordinator, the student(s) will help:

  • Increase brand awareness: This involves creating and implementing social media strategies to help increase the visibility of the brand across different social media platforms.
  • Researching keywords to determine the most relevant terms that our customers search for.
  • Research and locate potential online influencers who are willing to collaborate with the brand (non financial). The brand will ship product to the influencer and collaborate on a giveaway to the influencers audience. Focus - Ontario
  • Drive traffic to the company's website: By creating and posting engaging content that can drive traffic to the company's website through social media platforms.
  • Grow the company's social media following: By using tactics such as running campaigns, engaging with users, and creating shareable content to help build a community of followers.
  • Improving engagement rates: Improving engagement rates on social media to help increase visibility, reach, and ultimately sales. The social media coordinator will work towards creating content that resonates with the target audience and encourages engagement such as likes, comments, and shares.

What tasks will learners need to complete to achieve the project goal?

As a social media coordinator, some of the tasks and responsibilities include:

  • Creating and scheduling content: Developing a content calendar and creating engaging posts for social media platforms like Facebook, Twitter, Instagram, TikTok and LinkedIn.
  • Monitoring social media accounts: Regularly checking social media accounts for comments, messages, and mentions. Responding to inquiries, comments, and concerns from followers.
  • Engage with other brands, maintain follower hygiene, etc
  • Analyzing metrics: Tracking social media metrics such as engagement rates, reach, and impressions to measure the effectiveness of social media campaigns.
  • Researching and staying up-to-date with trends: Keeping up with the latest social media trends, algorithms, and best practices to develop effective social media strategies.

How will you support learners in completing the project?

To support the student, we vow to:

  • Set Clear Goals: Provide clear goals and objectives for social media that align with overall business goals. This will help the student to focus on specific outcomes and track their progress.
  • Collaboration and Communication: Encourage collaboration and communication between the social media coordinator and founders  to develop effective social media campaigns.
  • Feedback and Recognition: Provide regular feedback and recognition for their efforts and contributions to the company's social media presence.

Empowerment: Empower the social media coordinator to take ownership of social media channels  and make decisions that align with overall business goals. This will help to build their confidence and motivation to succeed.

What skills or technologies will help learners to complete the project?

 Creativity: Ability to think creatively and develop innovative ideas for social media campaigns that resonate with the target audience.

As a bonus:As a social media coordinator, some of the essential skills and technologies you may need include:

  • Social media platforms: Knowledge and experience with popular social media platforms like Facebook,, Instagram, LinkedIn,, and TikTok.
  • Analytics: Ability to analyze and interpret social media metrics and analytics to measure the effectiveness of social media campaigns and make data-driven decisions.
  • Communication: Strong written and verbal communication skills to engage with followers, respond to comments and messages, and collaborate with other teams.

  • Graphic design: Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite to create social media graphics and other visual content.

Content creation: Skills in creating and curating engaging content including text, images, videos, and graphics.

About the company

What is Chrisoda?
Chrisoda is the evolution of pop, delivering what today’s health conscious consumer is looking for:
lower sugar
clean, simple recognizable ingredients
functionality (apple cider vinegar)
exceptional taste

Chrisoda is available in 3 flavours: pear ginger, rhubarb and vanilla, as well as raspberry.

What makes it taste so great?
We take cold pressed fruit juice, a splash of organic apple cider vinegar, and a little organic cane sugar. That cold ferments for a couple of weeks. Then we add sparkling water. The result is a drink with a deep, delicious, sweet and sour flavour profile you can feel good about chugging.

Why Did We Make it?
Chrisoda is a product from Manning Canning, founded by husband and wife team Christine Manning and James Houston, Toronto makers of jams, jellies and pickles. We were always experimenting with fruits, vegetables and vinegars in various forms.

When James quit drinking a decade ago, he complained constantly about how few non alcoholic options there were. There is only so much Perrier and Diet Coke you can drink, and he just wasn’t into turmeric elixirs.

So Christine started making a version of shrub with fruit juices and vinegars. It was so popular at shows and markets that customers asked for a ready to drink version, and Chrisoda was born!

Why is it called Chrisoda?
We went through several names for this product, all of which had IP issues (which is a whole other story) but in the early days when we were just making it for ourselves, James always called it Chrisoda (as in “babe, can you make me a Chrisoda?”). When it came time for branding and packaging, both the agency and Christine said that it would NEVER be called Chrisoda. But after many rounds with the lawyers and trademark people for all the other names, Chrisoda won the day!