SEO and Social Media Strategy for small beverage company
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Project scope
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Digital marketing Social media marketingSkills
content creation social media target audience social media trends scheduling brand awareness social media strategy tiktok algorithms salesAre you a social media coordinator looking to help a young brand further develop their voice, create engaging (and humorous) content and drive online sales?
Ex. 1: As a social media coordinator, the student(s) will help:
- Increase brand awareness: This involves creating and implementing social media strategies to help increase the visibility of the brand across different social media platforms.
- Researching keywords to determine the most relevant terms that our customers search for.
- Research and locate potential online influencers who are willing to collaborate with the brand (non financial). The brand will ship product to the influencer and collaborate on a giveaway to the influencers audience. Focus - Ontario
- Drive traffic to the company's website: By creating and posting engaging content that can drive traffic to the company's website through social media platforms.
- Grow the company's social media following: By using tactics such as running campaigns, engaging with users, and creating shareable content to help build a community of followers.
- Improving engagement rates: Improving engagement rates on social media to help increase visibility, reach, and ultimately sales. The social media coordinator will work towards creating content that resonates with the target audience and encourages engagement such as likes, comments, and shares.
As a social media coordinator, some of the tasks and responsibilities include:
- Creating and scheduling content: Developing a content calendar and creating engaging posts for social media platforms like Facebook, Twitter, Instagram, TikTok and LinkedIn.
- Monitoring social media accounts: Regularly checking social media accounts for comments, messages, and mentions. Responding to inquiries, comments, and concerns from followers.
- Engage with other brands, maintain follower hygiene, etc
- Analyzing metrics: Tracking social media metrics such as engagement rates, reach, and impressions to measure the effectiveness of social media campaigns.
- Researching and staying up-to-date with trends: Keeping up with the latest social media trends, algorithms, and best practices to develop effective social media strategies.
To support the student, we vow to:
- Set Clear Goals: Provide clear goals and objectives for social media that align with overall business goals. This will help the student to focus on specific outcomes and track their progress.
- Collaboration and Communication: Encourage collaboration and communication between the social media coordinator and founders to develop effective social media campaigns.
- Feedback and Recognition: Provide regular feedback and recognition for their efforts and contributions to the company's social media presence.
Empowerment: Empower the social media coordinator to take ownership of social media channels and make decisions that align with overall business goals. This will help to build their confidence and motivation to succeed.
About the company
Manning Canning is a proudly Canadian producer of small-batch pickles, jams, and preserves made with care, simplicity, and an unwavering commitment to quality. Rooted in tradition but driven by a modern appreciation for clean, honest food, our products showcase the best of what local ingredients and time-honored techniques can offer.
Each jar we produce is crafted in small batches to ensure exceptional flavor and freshness, using simple recipes that highlight the natural goodness of Ontario-grown fruits and vegetables. There are no unnecessary additives—just real food, made by hand, with respect for the process and the ingredients. From our crisp pickled carrots to our richly flavoured fruit preserves, every product reflects our belief that food made with integrity tastes better.
What sets Manning Canning apart is our deep connection to our local community and the land we source from. We partner with local farmers and suppliers wherever possible, reinforcing our commitment to keeping things Canadian, sustainable, and close to home. Whether it’s spread on toast or served alongside a charcuterie board, Manning Canning is about bringing moments of simple joy to the table—one jar at a time.
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