Brand Identity and Graphic Design
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Project scope
Categories
Graphic design Branding & style guides Market research Marketing strategy HumanitiesSkills
branding brand identity researchOur company is looking to solidify our identity that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.
We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.
This will involve several different steps for the students, including:
- Researching the brand identity.
- Work to create a branding guide for us to reference
- Help create prototypes using software tools that can be implemented in our marketing
- Research into the competitors to see what they are doing.
- Creating custom branding sheets with colours and logos.
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Research into brand
- Brand reference
- Prototypes for us to use
Bonus steps would include:
- Custom material for us to use later on
Final deliverables should include
- A branding guide for us to reference
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Access to personnel, website analytics, sales and brand collateral, and more
- Names of competitors to understand the market
- Work within the student's software expertise
About the company
Manning Canning is a proudly Canadian producer of small-batch pickles, jams, and preserves made with care, simplicity, and an unwavering commitment to quality. Rooted in tradition but driven by a modern appreciation for clean, honest food, our products showcase the best of what local ingredients and time-honored techniques can offer.
Each jar we produce is crafted in small batches to ensure exceptional flavor and freshness, using simple recipes that highlight the natural goodness of Ontario-grown fruits and vegetables. There are no unnecessary additives—just real food, made by hand, with respect for the process and the ingredients. From our crisp pickled carrots to our richly flavoured fruit preserves, every product reflects our belief that food made with integrity tastes better.
What sets Manning Canning apart is our deep connection to our local community and the land we source from. We partner with local farmers and suppliers wherever possible, reinforcing our commitment to keeping things Canadian, sustainable, and close to home. Whether it’s spread on toast or served alongside a charcuterie board, Manning Canning is about bringing moments of simple joy to the table—one jar at a time.
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