Social Media Optimization and Website Cleanup Project

The main goal for the project is to improve the company's social media presence and drive traffic to their pages by enhancing search engine optimization and cleaning up the back end of their website. The company, Holistic Institute of Health & Fertility, is a fertility, prenatal, postnatal, and pediatric clinics that treat fertility, prenatal, postnatal, menopause, and pediatric health issues in Calgary, Alberta. This will involve several different steps for the learners, including:- Researching keywords to determine the most relevant terms that their customers search for.- Researching Search Engine Optimization requirements to rank on the first page of Google.- Cleaning up the back end of the company's WordPress website using information from a previous audit.

SEO Clean Up Phase 2

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization and clean up the back end of our website.Research keywords to determine the most relevant terms that our customers search for.Research Search Engine Optimization requirements for us to rank on the first page of Google.Clean up the back end of our WordPress website by using information from a previous audit

WordPress Website Development for Holistic Institute of Health & Fertility

The main goal for the project is to create a user-friendly and informative WordPress website for the Holistic Institute of Health & Fertility. The website should effectively showcase the services offered by the company, provide valuable information to potential clients, and create a platform for online appointment scheduling and resource access. This will involve several different steps for the students, including:- Researching the company's IVF/IUI TCM Acupuncture services and target audience to understand the website's requirements.- Designing the website layout, including the structure of pages and navigation.- Developing the website using WordPress, integrating necessary plugins for appointment scheduling and resource access.- Creating original content and visuals to populate the website.- Testing the website for functionality and responsiveness on different devices.- The website already exists but requires work as it is in a basic, starter phase - https://calgaryivf.com/

Revamp an Existing Website Using Wordpress PHASE 2

Revamp an Existing Website Using Wordpress PHASE 2 (80 hours)This is a PHASE 2 of a 2 phase project.https://www.fertilecalgary.com/We have revamped this website twice, most recently was 2 years ago however I feel it is overcrowded with content and the theme is buggy and owned by the previous web designer so I do not have access to needed enhancements. The site needs to be visually updated to our target market which are 25-40 year old, mostly women, looking for fertility, prenatal and postnatal healthcare.The site itself is SEO friendly and ranks very high using key-word searches.I would appreciate having a prototype created and built with all SEO elements involved, that would be a visual update to a site that may have worked well 5 years ago but is not very visually appealing today.