Cooking Up Efficiency: Automating Grocery Sales Data for The Dinner Daily

Brief Background on The Dinner Daily:The Dinner Daily is an online meal planning membership business dedicated to simplifying dinner for busy families. Our unique approach incorporates grocery store sales data from across the country into personalized meal plans. This helps our members save money while enjoying healthy, homemade meals. Our target audience consists of busy working parents, primarily moms, who value affordability and nutritious food. Business Objective of the Project:Our primary goal is to streamline and automate the time-consuming process of collecting grocery store sales data. Currently, our staff manually gathers this information from various grocery store websites, which is then uploaded into our database. This data plays a crucial role in our menu generation algorithm, as it informs recipe selections based on available sale ingredients.By automating this process, we aim to:Significantly reduce labor and time investment.Enhance the accuracy and timeliness of sales data.Improve the efficiency of our menu generation algorithm.Continue providing our members with cost-effective meal plans.

UI/UX Design and Assessment for The Dinner Daily Website and App

The Dinner Daily is seeking talented and creative UI/UX design students to conduct a comprehensive review and audit of our website and mobile application. Our mission is to make meal planning easier for busy families, and we believe that an intuitive and user-friendly interface is essential to achieving this goal.

Social Media Strategy Refinement and Content Development for The Dinner Daily

Project Overview:The Dinner Daily is seeking creative and innovative marketing students to refine our social media strategy across Facebook and Instagram. Additionally, we aim to explore other platforms such as Pinterest to optimize our marketing efforts. The project's primary goals are to elevate our brand voice, highlight our unique differentiator, and create engaging content that resonates with our target audience.Project Objectives:Social Media Strategy Refinement:Evaluate our current social media presence on Facebook and Instagram.Develop a strategy that effectively communicates our main differentiator – saving money through meal planning based on grocery store sales.Identify opportunities for brand enhancement and increased engagement.Founder's Brand Integration:Explore ways to integrate the founder's presence into The Dinner Daily's brand identity without overshadowing the company.Create a plan to establish a personal connection between the founder and the audience, enhancing brand trust and relatability.Platform Diversification:Investigate the potential of other platforms, such as Pinterest, for marketing efforts.Determine where to allocate marketing hours effectively and expand our online presence.Content Development:Develop three months' worth of engaging and informative content (or another period mutually agreed) that aligns with our brand message.Ensure that content is SEO-focused, incorporating strong keywords to increase organic traffic to our website.Content should cover topics related to meal planning, saving money, and nutritious family meals.

Canadian Market Launch Analysis and Plan

The Dinner Daily is a highly regarded personalized online meal planning service that has operated in the US exclusively for the past five years, but we have received numerous inquiries from Canada as to whether our is available there. Given the relatively similarities between the US and Canadian palates and grocery industries, we would like to explore how we might best expand into Canada.The goal of this project is to understand the Canadian grocery market and to create a launch plan that we can execute against. This may or may not include messaging specific for the Canadian market, but should include which locations (provinces or urban areas) make the most sense for launch and which grocery chains we should include in our service at first. The Dinner Daily provides weekly dinner meal plans based on members' food preferences, dietary needs and the weekly sales at their selected grocery chain. Our menu algorithm has been developed and refined over years and follows hundreds of rules when creating a weekly menu to ensure a pleasing experience. Members can change preferences at any time. We currently cover the sales at over half of the grocery stores in the US.The project team will need to familiarize themselves with our service, and then analyze the Canadian market with regards to identifying the primary grocery chains in each province, understanding their weekly sales cycle and regional coverage of those sales. The project team should also do a quick competitive analysis to understand what other online meal planning services are offered in Canada and the project may also identify aspects of our service that are either well aligned, or not well aligned with Canadian market needs (such as the lack of a French language version of our service currently) The project should conclude in a recommendation for where we might consider launching in Canada and any other recommendations that the group may have with regards to our decision as to whether to launch in Canada. This may or may not include any specific ideas for communications or messaging, depending on the time availability of team members.

Online Marketing Plan for Heart Healthy Offering

The Dinner Daily is a highly regarded meal online meal planning service that provides weekly personalized dinner meal plans based on members' food preferences, dietary needs and the weekly sales at their selected grocery store. While we have many dietary options and filters, one in particular is our Heart Healthy meal plan which is designed specifically for people who need to watch their dietary intake of sodium and saturated fats. Heart illness is the number one health issue in the US and the need for a heart healthy diet represents one of the largest medically indicated dietary needs. This project is to research and develop a marketing communications plan to build awareness of our Heart Healthy option among the population of people that need it. To complete this project, the team will need to:Understand our service, brand and mission, with specific focus on our Heart Healthy offering. Gain an understanding of the market need for heart healthy diet choices and construct the target marketResearch and identify online channels that might represent an opportunity to connect to the target marketDevelop some messaging that can be used in ads and other forms of communication to the target market.You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed. Our overall business goal is to increase our brand and product awareness in the heart healthy segment through an online marketing campaign that works within our budget and time constraints.

Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic to our social channels.

Market Research

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.Market Research on Corporate Wellness Clients:We are targeting 5 regions in the country and want to compile a list of 200 companies (1,000 in total) in each of the following regions: Companies in New England, Mid-Atlantic, Florida/Georgia, Midwest, and West CoastAt least 1,000 employeesEvidence the company invests in wellness programs for their employees (team of wellness, programming)Special note of companies that have won awards in wellnessConferences in each of those regions attended by wellness professionals (wellness conferences)Names and emails of the wellness professional and/or the HR person responsible for wellness