Social Media Strategy Refinement and Content Development for The Dinner Daily
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Project Overview:
The Dinner Daily is seeking creative and innovative marketing students to refine our social media strategy across Facebook and Instagram. Additionally, we aim to explore other platforms such as Pinterest to optimize our marketing efforts. The project's primary goals are to elevate
our brand voice, highlight our unique differentiator, and create engaging content that resonates with our target audience.
Project Objectives:
Social Media Strategy Refinement:
- Evaluate our current social media presence on Facebook and Instagram.
- Develop a strategy that effectively communicates our main differentiator – saving money through meal planning based on grocery store sales.
- Identify opportunities for brand enhancement and increased engagement.
Founder's Brand Integration:
- Explore ways to integrate the founder's presence into The Dinner Daily's brand identity without overshadowing the company.
- Create a plan to establish a personal connection between the founder and the audience, enhancing brand trust and relatability.
Platform Diversification:
- Investigate the potential of other platforms, such as Pinterest, for marketing efforts.
- Determine where to allocate marketing hours effectively and expand our online presence.
Content Development:
- Develop three months' worth of engaging and informative content (or another period mutually agreed) that aligns with our brand message.
- Ensure that content is SEO-focused, incorporating strong keywords to increase organic traffic to our website.
- Content should cover topics related to meal planning, saving money, and nutritious family meals.
- What tasks will learners need to complete to achieve the project goal?
-
Project Deliverables:
- A content calendar for three months, including social media content and related blog post ideas
- A social media strategy document that outlines specific actions and improvements.
- Recommendations for integrating the founder's presence into the brand.
- An analysis of potential platforms for diversification.
Please see above for more details under Project Objectives.
- What is the main goal for this project?
-
Project Overview:
The Dinner Daily is seeking creative and innovative marketing students to refine our social media strategy across Facebook and Instagram. Additionally, we aim to explore other platforms such as Pinterest to optimize our marketing efforts. The project's primary goals are to elevate
our brand voice, highlight our unique differentiator, and create engaging content that resonates with our target audience.
Project Objectives:
Social Media Strategy Refinement:
- Evaluate our current social media presence on Facebook and Instagram.
- Develop a strategy that effectively communicates our main differentiator – saving money through meal planning based on grocery store sales.
- Identify opportunities for brand enhancement and increased engagement.
Founder's Brand Integration:
- Explore ways to integrate the founder's presence into The Dinner Daily's brand identity without overshadowing the company.
- Create a plan to establish a personal connection between the founder and the audience, enhancing brand trust and relatability.
Platform Diversification:
- Investigate the potential of other platforms, such as Pinterest, for marketing efforts.
- Determine where to allocate marketing hours effectively and expand our online presence.
Content Development:
- Develop three months' worth of engaging and informative content (or another period mutually agreed) that aligns with our brand message.
- Ensure that content is SEO-focused, incorporating strong keywords to increase organic traffic to our website.
- Content should cover topics related to meal planning, saving money, and nutritious family meals.
- What tasks will learners need to complete to achieve the project goal?
-
Project Deliverables:
- A content calendar for three months, including social media content and related blog post ideas
- A social media strategy document that outlines specific actions and improvements.
- Recommendations for integrating the founder's presence into the brand.
- An analysis of potential platforms for diversification.
Please see above for more details under Project Objectives.
- How will you support learners in completing the project?
-
We are committed to providing comprehensive support to learners throughout the marketing project, recognizing that this is a valuable learning opportunity. Here's how we will assist students in completing the project:
- Access to Project Information: Students will have access to essential project information, including our brand identity, mission, and current marketing strategies. We will provide relevant documentation, style guides, and brand assets to ensure a clear understanding of our business.
- Regular Collaboration: We will establish a collaborative environment where students can engage in regular meetings, check-ins, and brainstorming sessions with our team. This will provide opportunities to share progress, ask questions, and seek guidance throughout the project.
- Subject Matter Expertise: we will offer insights and expertise related to our industry, target audience, and marketing objectives. We will be available to provide context and answer questions as needed.
Supported causes
About the company
- https://www.thedinnerdaily.com
- 2 - 10 employees
- Food & beverage, Consumer goods & services
The Dinner Daily is a highly regarded online meal planning service that provides personalized weekly dinner meal plans based on subscribers' individual food preferences, dietary needs and what is on sale at their selected grocery store. We have members across the US and currently cover weekly sales at approximately 50% of the grocery stores in the US. We have been reviewed and recommended by publications such as Rachael Ray Everyday and Working Mother magazine.