Global Marketing - Exploring Opportunities in a Globalized World

Our goal is to create a solid marketing strategy that increases product distribution and sales and links followers and subscribers from culturally different backgrounds. We want to increase the global brand awareness on all of our social media platforms and diversify our customer list and profits for better leverage and outreach. Our organization is able to offer a virtual internship opportunity for 4/5 marketing students.The primary focus for the student will be: Brand Diversification - Examine our current brand awareness and identify areas that lack global unity and mass appeal to international markets.Market Research - Investigate our competitive landscape, such as Pond5 and Artistlist; identify expansion opportunities; create a competitive analysis that clearly explains the ways in which other companies are successfully localizing their content and what we can do to improve.Other Marketing Strategy & Recommendations - Provide content suggestions and recommendations to increase search visibility on platforms like Google, Yahoo, Safari, etc.; increase click traffic by developing a Google AdWords campaign.Our goal at the end of this experience is: Adapt the students' marketing strategy and perform a first-entry trial run in a country with an unexplored market.Branding and Marketing Communications - For the student(s) to help us improve our brand's global presence and capture greater brand identity.Other Marketing Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling and culturally-adaptive content.We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messaging, email, Zoom, FacebookMessenger and Instagram.Primary contact: (Giuseppina Magri, CEO)Secondary contact: (Carter Brady, Marketing Assistant)

International Marketing

Our goal is to create an international marketing strategy that increases product distribution and sales and links followers and subscribers from culturally different backgrounds. We want to increase the global brand awareness on all of our social media platforms and diversify our customer list and profits for better leverage and outreach. Our organization is able to offer a virtual internship opportunity for up to 4 marketing students.The primary focus for the student will be: Brand Diversification - Examine our current brand awareness and identify areas that lack global unity and mass appeal to international markets; compare pricing grids from variety of global markets and through data collection see what is the ideal fit.Market Research - Investigate our competitive landscape, such as Pond5 and Artlist; identify expansion opportunities; create a competitive analysis that clearly explains the ways in which other companies are successfully localizing their content and what we can do to improve promotional success.Other Marketing Strategy & Recommendations - Provide content suggestions and recommendations to increase search visibility on platforms like Google, Yahoo, Safari, etc.; increase click traffic by developing a Google AdWords campaign.Our goal at the end of this experience is: Adapt the students' marketing strategy and perform a first-entry trial run in a country with an unexplored market.Branding and Marketing Communications - For the student(s) to help us improve our brand's international presence and capture greater brand identity.Other Marketing Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling and culturally-adaptive content.We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messaging, email, Zoom, FacebookMessenger and Instagram.Primary contact: Giuseppina Magri, CEOSecondary contact: Carter Brady, Marketing Assistant

Optimize a Music Library Website Application

Our Ultimate Goal is to "re-design, improve, develop better and optimize" the "MusMe Library" website platform that is based on our industry’s standards and has its own individual platform. This music library is a "public" extension of our main product "MusMe Web App", a royalty-free music library that offers subscription and non-subscription based offers of original acoustic sounds, ringtones, and sound effects, needs a larger outreach, one that will rank well in search engines and can scale with our business as we grow. Our vision is to make this music library platform a match-making public platform to help direct customers to preview the quality music that we have at MusMe Web App subscription, that interests them based on a matched based algorithm. The "MusMe Library" platform will showcase select sound files so that the user will be able to preview them under their video project or any picture or videos on their phone or computer. Our organization is able to offer a virtual internship opportunity for 1 or more developers.

Marketing Research Methods

Our goal is to create a solid marketing strategy to increase click traffic and the number of viewers, followers, and subscribers on our website page and app for our new royalty-free music library called MusMe. We want our students to conduct a thorough research project and report their findings by identifying the problem areas of our current strategy, as well as accurate data that provides us with a starting point for how to adapt and implement the findings from the research done throughout the semester. We also want to develop more strategies for targeting the right audiences that can be turned into loyal subscribers and followers. Our organization is able to offer a virtual internship opportunity for 5 marketing students.The primary focus for the student will be: Branding - Conduct a full social media and website audit for each of the TwinsMusic platforms, assess where and how to improve our brand's presence and differentiate from our competitors.Marketing Segmentation - Identify the target market appropriate for the product or service being offered by the company.Market Research - Investigate our competitive landscape, such as Pond5 and Artlist; conduct sampling research of both competitor and our own customer's data and develop a pricing strategy using research and customer surveys.Content Analysis - Conduct an audit of our current social media presence and/or other current communication channel(s); find a value point to research and record data of previous social media content from TwinsMusic platforms.Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to identify flaws in our brand's presence in order to develop new ways to capture greater brand identity.Marketing Segmentation- For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand and products through compelling content.Market Research - For the student(s) to help us generate more traffic and product revenue through data analysis.Content Analysis - For the student(s) to have a better grasp of what type of content tends to perform the best given the current brand identity and media landscape. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messaging, email, Zoom, FacebookMessenger and Instagram.Primary contact: (Giuseppina Magri, CEO)Secondary contact: (Olivia Brewer, Marketing Assistant)