Global Marketing - Exploring Opportunities in a Globalized World
Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Our goal is to create a solid marketing strategy that increases product distribution and sales and links followers and subscribers from culturally different backgrounds. We want to increase the global brand awareness on all of our social media platforms and diversify our customer list and profits for better leverage and outreach. Our organization is able to offer a virtual internship opportunity for 4/5 marketing students.
The primary focus for the student will be:
- Brand Diversification - Examine our current brand awareness and identify areas that lack global unity and mass appeal to international markets.
- Market Research - Investigate our competitive landscape, such as Pond5 and Artistlist; identify expansion opportunities; create a competitive analysis that clearly explains the ways in which other companies are successfully localizing their content and what we can do to improve.
- Other Marketing Strategy & Recommendations - Provide content suggestions and recommendations to increase search visibility on platforms like Google, Yahoo, Safari, etc.; increase click traffic by developing a Google AdWords campaign.
Our goal at the end of this experience is:- Adapt the students' marketing strategy and perform a first-entry trial run in a country with an unexplored market.
- Branding and Marketing Communications - For the student(s) to help us improve our brand's global presence and capture greater brand identity.
- Other Marketing Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling and culturally-adaptive content.
We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messaging, email, Zoom, Facebook
Messenger and Instagram.
Primary contact: (Giuseppina Magri, CEO)
Secondary contact: (Carter Brady, Marketing Assistant)
- What is the main goal for this project?
-
Our goal is to create a solid marketing strategy that increases product distribution and sales and links followers and subscribers from culturally different backgrounds. We want to increase the global brand awareness on all of our social media platforms and diversify our customer list and profits for better leverage and outreach. Our organization is able to offer a virtual internship opportunity for 4/5 marketing students.
The primary focus for the student will be:
- Brand Diversification - Examine our current brand awareness and identify areas that lack global unity and mass appeal to international markets.
- Market Research - Investigate our competitive landscape, such as Pond5 and Artistlist; identify expansion opportunities; create a competitive analysis that clearly explains the ways in which other companies are successfully localizing their content and what we can do to improve.
- Other Marketing Strategy & Recommendations - Provide content suggestions and recommendations to increase search visibility on platforms like Google, Yahoo, Safari, etc.; increase click traffic by developing a Google AdWords campaign.
Our goal at the end of this experience is:- Adapt the students' marketing strategy and perform a first-entry trial run in a country with an unexplored market.
- Branding and Marketing Communications - For the student(s) to help us improve our brand's global presence and capture greater brand identity.
- Other Marketing Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling and culturally-adaptive content.
We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messaging, email, Zoom, Facebook
Messenger and Instagram.
Primary contact: (Giuseppina Magri, CEO)
Secondary contact: (Carter Brady, Marketing Assistant)
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.twinsmusicny.com/
- 2 - 10 employees
- Entertainment, Education, Events services, Media & production, Technology
TwinsMusic Enterprises Corporation, formerly C-Jam Music, is a global musical artist management company built on bringing cultural experiences to large and diverse audiences. TwinsMusic organizes music events such as concerts, festivals, and, tours for jazz and gospel artists in the US and Europe. The TwinsMusic team works closely with clients on artist management and working to achieve their professional goals. TwinsMusic also works with artists on releasing and distributing publications and records worldwide. TwinsMusic organizes workshops and seminars in the US, Europe, and China in collaboration with NYC jazz workshops. Stevie Wonder, Miriam Makeba, The Manhattan Transfer, Elvin Jones Jazz Machines, Ray Charles, Micheal Petrucciani, The Jazz At Lincoln Center Orchestra with Wynton Marsalis, Freddie Hubbard, Benny Golson, Freddy Cole, Regina Carter, and Ravi Coltrane are some of the great artists that TwinsMusic has presented internationally in the last 25 years.