Digital Marketing Strategy for Online Course Promotion

The Pono Pono Peace Initiative seeks to expand its reach and impact by promoting its online courses and training programs. The goal of this project is to develop a comprehensive digital marketing strategy that effectively targets potential learners and increases course enrollment. The strategy should leverage various digital marketing channels, such as social media, email marketing, and search engine optimization, to reach a broader audience. The project will require an analysis of current market trends, competitor strategies, and the identification of the target demographic. By applying classroom knowledge of digital marketing principles, learners will create a cohesive plan that aligns with the organization's mission and values. The project aims to provide a practical application of marketing theories and tools, enhancing the learners' skills in strategic planning and digital communication.