Influencer and PR Outreach Strategy for The Roasters Pack

The Roasters Pack, a premium coffee subscription service, aims to expand its brand presence through strategic influencer and PR outreach. The objective of this project is to identify and compile a comprehensive list of influencers who align with The Roasters Pack's brand values and target audience. Additionally, the project involves researching and listing PR companies that can effectively promote The Roasters Pack's products. This project will allow learners to apply their marketing knowledge and research skills to develop a targeted outreach strategy that can enhance brand visibility and engagement. Key tasks include: - Researching and identifying influencers in the coffee, lifestyle, and food sectors. - Evaluating influencers based on their audience demographics, engagement rates, and content alignment with The Roasters Pack's brand. - Compiling a list of PR companies with a proven track record in the food and beverage industry. - Creating a detailed report with contact information and outreach recommendations.

Regression Testing for Product Toolings

Today, Inspoboard is a product tool that helps users to save their Facebook and TIkTok Ads. We are looking for eager students to improve the monetization workflow of our tooling. We need to conduct research, work through rapid prototyping, and determine the best subscription pricing we can implement through experimentation and analysis Ensure beta features are deployed on test environment Create workflows for regression testing (e.g. states, exception scenarios, etc) Instrumenting test workflows with developers Providing their feedback on any pain points and challenges with the new feature release Determine and log bugs they uncover On the production, you will be required to run regression tests on new release