Riipen

Category Product or service launch + 2

Reinvent How You Thrive

Montreal, Quebec, Canada

Online Website Design

Section 1: Main Project GoalOrganization: Reinventing How You ThriveHolistic wellness and therapeutic coaching for ages 14-35.Empower individuals through personal growth and community building.Redefine 'thriving' with transformative methods.Focus on self-awareness, community building, and fundraising for climate change and sustainabilitySection 2: Student Project ObjectivesWeb Design Student Project Objectives:PLEASE NOTE THAT THE PROJECT WILL BE COMPLETED BASED ON THE RECOMMENDED 80 HOURS OF WORK, TASKS TO BE CHOSEN FROM THE LISTS BELOW ARE BASED ON THE STUDENTS STRENGTHS AND SKILLS. User-Centric Design:Conduct in-depth research on user preferences and needs.Create user personas tailored to the platform's capabilities.Detailed Wireframes:Develop comprehensive wireframes based on research findings.Outline the website's structure, navigation, and interactivity.Mobile Responsiveness:Ensure full website responsiveness on various devices.Implement a mobile-first approach using the platform's tools.Content Strategy:Collaborate with content creators to align content with the organization's message.Implement a clear content hierarchy and effective calls to action.Feedback Loop:Continuously gather user feedback during the design process.Conduct usability testing to identify potential issues.Accessibility Compliance:Ensure website accessibility, following WCAG guidelines.Provide an inclusive and user-friendly experience.Visual Aesthetics:Craft a visually appealing design reflecting the organization's brand.Use color schemes, typography, and imagery that resonate with the target audience.SEO Optimization:Implement on-page SEO techniques to enhance website visibility.Optimize content for relevant keywords, meta tags, and structured data.Confirm Security Measures:Ensure regular security updates and protect user data.Safeguard the website against potential threats.Confirm Performance Optimization:Optimize website speed and loading times.Compress images, utilize browser caching, and minimize code.Content Management System:Utilize the platform's CMS features to manage content effectively.Choose an appropriate CMS that aligns with the organization's objectives.Analytics Integration:Implement web analytics tools to track user behavior and assess service objectives.Regularly analyze data and make data-driven improvements.Alignment with Service Objectives:Thrive Ever After Podcast Integration:Diverse Representation:Showcase diverse authors representing wellness, coaching, and health sectors.Ensure prominent visibility to attract authors and accessibility for users.Authentic Narratives:Design user-friendly pages or sections for easy consumption of personal healing journeys and authentic experiences.Engagement and Interaction:Implement interactive elements to foster community building.Design features for user engagement, such as comment sections, discussion forums, or social media integration.Continuous Learning:Position the podcast as a valuable resource for continuous learning.Ensure easy access and navigation through a library of episodes.Collaborative Opportunities:Seamlessly integrate a dedicated space for users to explore partnership opportunities with wellness brands and sponsorsOpen to Student Ideas.Clothing Line Integration:Brand Resonance:Create a visually appealing section that features the unique artistic designs reflecting the 'Reinvent How You Thrive' ethos.Captivate users with the clothing line's brand identity.Ethical Engagement:Highlight the commitment to societal good, particularly the support for Canadian forest fire relief and climate change.Ensure users can easily understand and connect with the ethical aspects of the clothing line.Diverse Platforms:Develop a comprehensive online presence across various platforms.Allow global accessibility and seamless linking to external platforms where the clothing line operates.Feedback Loop:Integrate a user-friendly mechanism for customers to provide feedback.Encourage user participation in the design process.Market Expansion:Create a dedicated space for the launch of new projects, collaborations with influencers, and announcements.Ensure users can stay informed about exciting developments.Open to Student Ideas.Holistic Coaching Integration:Empowerment and Autonomy:Design a user-centric coaching section.Offer tools to navigate life's challenges and empower users.Personalized Approaches:Create a user-friendly space to introduce individualized coaching programs.Enable users to explore and understand these programs with ease.Skill and Strategy Development:Provide users with resources for personal growth.Design this section to guide users through accessing these tools effectively.Community Integration & Networking:Develop a community-focused area that nurtures a sense of belonging among clients.Make users feel a strong connection to the community when exploring this section.Future Readiness:Equip users with professional skills and communication competencies.Provide a clear roadmap for users looking to enhance their future readiness.A Page for Credentials and Team Information.Open to Student Ideas.

Matches 1

Brazily Fitness Inc.

Ottawa, Ontario, Canada

Social Media Marketing Project

The main goal of this project is to increase visibility for Brazily Fitness Inc. and to get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including:- Creating content for Instagram, TikTok, Linkedin, and Facebook.- Developing a social media strategy to reach potential customers and instructors.- Analyzing the performance of the content and adjusting the strategy accordingly.- Researching other variables that can improve the visibility of the brand.- Testing the developed strategy and making improvements based on additional data.

Category Social media marketing

MyBranz

Montreal, Quebec, Canada

Animated Video Creation

Our company has been serving thousands of customers for decades. We want to explore new ways of sharing our products and services through social media.We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email.This will involve several different steps for the students, including:Familiarizing themselves with our company’s target market, brand guidelines, and products and services.Developing a storyboard and animating scenes for the video.Selecting suitable background music.Bonus steps in the process would also include:Combining visual and auditory elements to create a finalized video.Recommending ideas for future marketing videos.

TDW SEO/Social Media Planning/Content Creation

TDW is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Category Communications + 4

TDW

Blogging 1

TDW aims to create a dynamic blog that combines medical research content and news updates within the healthcare field. To achieve this, we’ll break down the process into manageable phases, ensuring student participation and leveraging AI tools. This will be a multi-project facet to give students the ability to build connections with us for further work through each project.Phase 1: Orientation and FamiliarizationObjective: Students understand our mission, target audience, and product offerings.Tasks:Introduce students to our company’s goals.Provide insights into our market and services.Familiarize students with anesthesiology and broader medical topics.Phase 2: Topic Generation and RecommendationsObjective: Students propose relevant blog topics.Tasks:Encourage creativity in topic selection.Explore anesthesiology research areas.Suggest engaging news angles.Phase 3: Content Creation with AI ToolsObjective: Students draft high-quality blog posts.Tasks:Use AI tools for research and content generation.Craft evidence-based articles.Ensure readability and accuracy.Phase 4: Iterative Refinement with HemingwayObjective: Enhance blog readability and style.Tasks:Students revise drafts based on feedback.Apply Hemingway principles for concise, clear writing.Strive for engaging storytelling.Bonus Phase: Marketing StrategiesObjective: Boost blog visibility.Tasks:Students recommend innovative marketing approaches.Explore social media, partnerships, and outreach.By breaking down the process, students will have ease of access to create multiple impactful blog posts. AI tools will assist in research, while Hemingway ensures polished content

Blogging 2

Blogging 3

Blogging 4

Blogging 5

TDW Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company?What social media channels should we utilize?What budget is appropriate for advertising?What messaging should we use?

Category Digital marketing

TDW

TDW Website Revamp (Phase 1)

TDW website is currently not running, need to have a revamp to be able to get more outreach for medical clinics, hospitals and educational institutions. This would be done in phases to give students ample opportunity to not be overwhelmed with doing the intricates of the project all at once especially if in small groups.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress.This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis to determine which platform is most suitable.Building a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Bonus steps in the process would also include:Testing prototypes with students through examining sites recommended by us, or them in respective fields to determine the best approach to our website.

Category Website development + 2